# Sporty Sparkling Coconut Water Light & Refreshing 'Toniq' is Challenging the Sports Drink Category By Laura McQuarrie | Published 2019-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-coconut-water-drink References: [marcommnews](https://marcommnews.com/pearlfisher-challenges-the-sports-drinks-category-with-the-launch-of-new-coconut-water-brand-toniq/) & [pearlfisher](https://www.pearlfisher.com/work/toniq/) A number of brands have launched [sparkling coconut water](https://www.trendhunter.com/trends/sparkling-coconut-water-cocktail) beverages but Toniq sets itself apart as a brand that's specifically going after the sports market. While a number of [better-for-you sports drinks](https://www.trendhunter.com/trends/hyq) have been unveiled over the last few years, coconut water remains a powerful all-natural drink that's packed with benefits. As an alternative to the many sugary sports drinks available today, Toniq is light and refreshing, as well as [packed with probiotics](https://www.trendhunter.com/trends/pineapple-coconut-probiotic-water) and magnesium. Toniq is packaged in a premium bottle that defines itself as a unique new addition to the sports category and wellness space. The light, refreshing and nutrient-packed beverage is made with a base of raw coconut water that's enriched with lime juice, pomegranate juice and ginger juice. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Sparkling Coconut Water:** Opportunity for brands to tap into the growing market for carbonated coconut water and position it as a healthier alternative to traditional sports drinks. - **Better-for-you Sports Drinks:** Potential to create sports drinks that offer health benefits such as probiotics and magnesium, appealing to consumers looking for healthier hydration options. - **Premium Packaging in Sports Drinks:** Innovative packaging designs can differentiate sports drinks in the market by positioning them as unique, premium, and adding value to the overall consumer experience. ### Where This Applies - **Beverage Industry:** Opportunity for beverage companies to innovate their product offerings and tap into the growing demand for functional and healthier beverages. - **Sports Drink Industry:** Potential for sports drink manufacturers to diversify their product lines by incorporating coconut water and other healthy ingredients to align with evolving consumer preferences. - **Packaging Industry:** Possibility for packaging companies to collaborate with beverage brands in creating unique and premium packaging solutions to enhance the appeal and value of their products. ## Related on Trend Hunter - [Modernized Coconut Water Brands](https://www.trendhunter.com/trends/coconut-water-brand.md) - [Canned Post-Activity Drinks](https://www.trendhunter.com/trends/courtside.md) - [Refreshing Coconut Water Cocktails](https://www.trendhunter.com/trends/spiked-sparkling-coconut-water.md) - [Spiked Coconut Waters](https://www.trendhunter.com/trends/lightstrike.md) - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md) - [Ultra-Refreshing Watermelon Coconut Drinks](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon.md) - [Effervescent Protein-Enhanced Waters](https://www.trendhunter.com/trends/applied-nutrition-sparkling-protein-water.md) - [Cocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/pia-colada-flavor.md) - [Fruity Matcha-Style Beverages](https://www.trendhunter.com/trends/green-tonic.md)