# Citrusy Pressed Fruit Refreshments Cawston Press Sparkling Cloudy Lemonade Has No Added Sugar By Michael Hemsworth | Published 2024-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-cloudy-lemonade References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/cawston-press-introduces-new-sparkling-cloudy-lemonade-01-03-2024/) & [cawstonpress](https://cawstonpress.com/)  [Cawston Press](https://www.trendhunter.com/trends/cawston-press-sparkling-water) Sparkling Cloudy Lemonade is the brand's latest addition to its product portfolio that's crafted with taste and nutrition in mind to fit in well with consumer lifestyle preferences. The refreshment is characterized by its [effervescent profile](https://www.trendhunter.com/trends/7up-pink-lemonade) that's infused with pressed fruit juice from apples and lemons to give it an extra-crisp flavor profile. The drink doesn't have any additional sugar or sweeteners in the mix and comes in at 67-calories per can to make it a permissible treat for health-conscious consumers. Head of Sales Ben O'Connor spoke further on the Cawston Press Sparkling Cloudy Lemonade saying, "Our customers in hospitality, OOH, travel and retail saw an increased demand from consumers wanting a Lemonade done the Cawston Press way – made with simple clean and familiar ingredients, and [free from artificial sweeteners](https://www.trendhunter.com/trends/azzero), colours and preservatives, with no added sugars and not from concentrate, No Jiggery Pokery – leading us to create Sparkling Cloudy Lemonade” ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 21% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Pressed-fruit-based Refreshments:** Incorporating pressed fruit juice into beverages for enhanced flavor profiles and nutritional benefits presents a key trend in the beverage industry. - **No-added-sugar Products:** Offering no-added-sugar products to cater to health-conscious consumers while maintaining taste and enjoyment is a rising trend in the food and beverage sector. - **Clean Ingredients Movement:** Embracing simple, clean, and familiar ingredients in products as a response to consumer preferences for transparency and health-conscious choices is a growing trend across industries. ### Industries Being Reshaped - **Beverage Manufacturing:** The beverage manufacturing industry can capitalize on the trend of incorporating pressed fruit juice to develop innovative and healthier drink options. - **Food and Beverage Retail:** The food and beverage retail sector has the opportunity to introduce more no-added-sugar products to meet the demand of health-conscious consumers seeking permissible treats. - **Hospitality and Travel:** The hospitality and travel industries can align with the clean ingredients movement by offering products free from artificial additives and sugars to cater to consumers seeking transparent and nutritious options. ## Related on Trend Hunter - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Citrusy Pressed Fruit Waters](https://www.trendhunter.com/trends/sunshine-orange-fruit-water.md) - [Tropical Pressed Fruit Refreshments](https://www.trendhunter.com/trends/crawston-press-pineapple-grapefruit.md) - [Cloudy Canned Lemonades](https://www.trendhunter.com/trends/canned-lemonades.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Spiked Sparkling Lemonades](https://www.trendhunter.com/trends/spiked-strawberry-lemonade.md) - [Chic Free-From Soda Refreshments](https://www.trendhunter.com/trends/cans-soda.md) - [Crisp Citrusy Soda Flavors](https://www.trendhunter.com/trends/cocacola-lemon.md)