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# Sparkling CBD Waters
CarryOn is on a Mission to Normalize the Pursuit of Mental Wellbeing

By Laura McQuarrie | Published 2020-05-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-cbd-water
References: [prnewswire](https://www.prnewswire.com/news-releases/carryon-launches-sparkling-cbd-waters-and-brand-mission-to-normalize-the-pursuit-of-mental-wellbeing-301066999.html) & [CarryOnWellness](http://www.CarryOnWellness.com)

CarryOn sparkling CBD water combine functional ingredients like Choline, L-Theanine and Vitamins C and E to create benefit-backed beverages that support well-being in not just the body but also the mind. CarryOn sees that "the pursuit of mental wellbeing should be as prominent as physical fitness and nutrition" and it offers two lines of sparkling CBD water products to support the shift into different mental states. While Elevate helps to promote a sense of calm, focus and mental sharpness with ingredients like choline and 10 milligrams of CBD, Descent supports relaxation with 20mg of CBD isolate.

The sparkling beverages combining CBD and functional ingredients are formulated to be free from undesirable side effects so that finding focus or relaxation feels good.

Image Credit: CarryOn

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 65% | Activity: 80% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Functional CBD Beverages:** Opportunity for creating CBD-infused beverages that combine functional ingredients to support mental and physical well-being.
- **Promoting Mental Wellbeing:** Opportunity to prioritize mental wellness as an essential aspect of overall health, similar to physical fitness and nutrition.
- **Desirable Side Effects:** Opportunity to develop products with CBD and functional ingredients that have positive effects without undesirable side effects.

### Who This Affects Most

- **Beverage Industry:** Opportunity for beverage companies to tap into the growing demand for functional CBD beverages.
- **Health and Wellness Industry:** Opportunity for health and wellness brands to expand their product offerings to include CBD-infused beverages that promote mental wellbeing.
- **Alternative Medicine Industry:** Opportunity for the alternative medicine industry to explore the use of CBD-infused beverages as a natural remedy for mental health and well-being.

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