# Stylish Sparkling Water Multipacks Cawston Press Sparkling Can Multipacks Come in Four Flavors By Michael Hemsworth | Published 2025-02-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-can-multipacks References: [grocerytrader](https://grocerytrader.co.uk/cawston-press-introduces-new-sparkling-can-multipacks/) & [cawstonpress](https://cawstonpress.com/?srsltid=AfmBOopyRiPu8p4Vx_DCQqThZywSkRbZsEmPOFfuvt8HtUP0c7FDhEie)  The Cawston Press Sparkling Can Multipacks are making their way to retailers in the UK as a series of stylish, value-minded refreshment options for shoppers to pick up this spring. The multipacks boast the brand's signature [sparkling water](https://www.trendhunter.com/trends/radnor-spring) and pressed fruit refreshments in [slender cans](https://www.trendhunter.com/trends/mini-cans) with four servings per pack to make them great for keeping your favorite flavor on hand. The drink multipacks come in four flavors to choose from including Elderflower Lemonade, Cloudy Apple, Ginger Beer and Sparkling Rhubarb, which are priced at £4.50 each. Managing Director Steve Kearns commented on the Cawston Press Sparkling Can Multipacks saying, "The new multipack is an important milestone for Cawston Press in our ongoing journey towards a better, more sustainable future, as we aim to reduce packaging waste and reach net zero by 2050. The Sparkling Multipacks have been created to meet the evolving needs of our consumers, whilst still providing the [premium, quality soft drinks](https://www.trendhunter.com/trends/jollys-drinks) we are known and loved for.” ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 39% | Activity: 46% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sustainable Beverage Packaging:** Cawston Press' commitment to reducing packaging waste presents an opportunity for brands to innovate environmentally friendly packaging solutions. - **Flavored Sparkling Water Emergence:** The variety of flavors in sparkling water products highlights a trend towards personalized and palate-friendly hydration options. - **Premium Soft Drink Multipacks:** The introduction of premium multipacks caters to consumers seeking convenient and quality refreshment solutions at an accessible price point. ### Industries Being Reshaped - **Beverage Packaging Innovation:** The focus on sustainability in beverage packaging opens pathways for novel materials and designs that minimize environmental impact. - **Non-alcoholic Beverage Market:** Increased consumer interest in sophisticated, non-alcoholic beverages like sparkling waters is driving a dynamic shift in the beverage industry landscape. - **Sustainable Consumer Goods:** Efforts towards net-zero goals by companies like Cawston Press reflect an industry-wide push towards sustainable product offerings and practices. ## Related on Trend Hunter - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Low-Calorie Seltzer Variety Packs](https://www.trendhunter.com/trends/seltzer-variety-pack.md) - [At-Home Cider Packs](https://www.trendhunter.com/trends/stowford-press-pint-cans.md) - [Sparkling Springtime Refreshments](https://www.trendhunter.com/trends/rubicon-spring.md) - [Canned Canadian Refreshments](https://www.trendhunter.com/trends/clearly-canadian.md) - [Summery Sparkling Water Packs](https://www.trendhunter.com/trends/aqua-libra-sparkling-selection.md) - [Citrusy Pressed Fruit Refreshments](https://www.trendhunter.com/trends/sparkling-cloudy-lemonade.md) - [Convenience-Focused Sparkling Water Packaging](https://www.trendhunter.com/trends/bottle-packagings.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md)