# Non-Alcoholic Botanical Spritzes Botivo's Sparkling Botanical Aperitivo Entices a Younger Audience By Laura McQuarrie | Published 2025-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-botanical-aperitivo References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2025/05/botivo-debuts-non-alc-rtd/) & [delli.market](https://delli.market/products/aperitivo-spritz-can-duo)  As North American consumers are growing curious about aperitivo culture, they're developing a taste for complex, bittersweet beverages as interesting alternatives to overly sugary drinks—and Botivo's Sparkling Botanical Aperitivo provides an approachable introduction. Botivo is known for its refreshing botanical non-alcoholic aperitif, and the ready-to-drink Sparkling Botanical Aperitivo combines the brand's signature bittersweet blend of rosemary, orange zest, gentian and apple cider vinegar with sparkling water. This non-alcoholic spritz speaks to a younger audience. On LinkedIn, LinkedIn, co-founder Imme Ermgassen shared, "[RTDs are] a format for younger consumers—75% of the people who follow Botivo on socials are 25 to 40 years old, but 75% of people who buy our bottle are 40-65. We know young people love the brand and are drinking it in pubs/bars, but the bottle/drinks cabinet format isn’t perfect for their on-the-go/shared household lifestyles. Cans are.” ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 80% | Activity: 63% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Craft Beverages:** The rise of non-alcoholic beverages like Botivo's offers a sophisticated choice for consumers seeking complexity without the buzz. - **Convenient RTD Formats:** Ready-to-drink formats are gaining traction among younger demographics seeking portability and ease, reflecting a shift towards on-the-go consumption. - **Botanical Flavor Innovations:** The incorporation of botanical ingredients into beverages provides a unique sensory experience, attracting consumers interested in novel taste profiles. ### Who This Affects Most - **Beverage Manufacturing:** The beverage industry is innovating with non-alcoholic options to cater to health-conscious consumers seeking alternatives to traditional drinks. - **Canned Drinks:** Canned beverages are becoming popular among younger consumers who prefer convenience and portability over traditional packaging. - **Flavor and Fragrance:** The flavor and fragrance industry is exploring botanicals to deliver unique taste experiences that appeal to increasingly adventurous palates. ## Related on Trend Hunter - [Aperitif-Inspired No-Alcohol Spirits](https://www.trendhunter.com/trends/botivo.md) - [Non-Alcoholic Aperitivo Rebrands](https://www.trendhunter.com/trends/wilderton-aperitivo.md) - [Vibrant Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/non-alcoholic-aperitivo-collection.md) - [Alcohol-Free Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo.md) - [Zero-Proof Botanical Drinks](https://www.trendhunter.com/trends/proteau.md) - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Non-Alcoholic Italian Spritz Expansions](https://www.trendhunter.com/trends/crodino-announced.md) - [Sophisticated Botanical Sodas](https://www.trendhunter.com/trends/botanical-soda.md)