# Fruity Effervescent Canned Cocktails The Neon Burst Sparkling Alcoholic Drinks Come in Two Flavors By Michael Hemsworth | Published 2022-04-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sparkling-alcoholic-drinks References: [foodbev](https://www.foodbev.com/news/anheuser-busch-launches-neon-burst-sparkling-alcoholic-drinks/) & [anheuser-busch](https://www.anheuser-busch.com)  The Neon Burst sparkling alcoholic drinks are arriving at convenience stores in the US as a new libation for consumers focused on full-flavor and just the right level of alcohol. The drinks features an 8% ABV, and come in two flavors including Neon Burst Punch Blast and Neon Burst Grape Blowout, which both come in tall cans. Created by [Anheuser-Busch](https://www.trendhunter.com/trends/tropical-punch), the drinks focus on blending flavors and are well-positioned to be a hit as we head into the warm weather months. Senior Brand Director, FMB Portfolio at Anheuser-Busch Joanie Kwok commented on the new Neon Burst sparkling alcoholic drinks saying, "When you evaluate what’s happening at c-store, you’re seeing a highly engaged customer help grow [full-flavored](https://www.trendhunter.com/trends/fullstrength-cocktails), 6-8% alc/vol beverages to a $1 billion category. We saw an opportunity to shake things up with this new product that’s exactly what this evolving consumer is currently looking for.” ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 19% | Activity: 44% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Canned Fruity Cocktails:** Disruptive innovation opportunity for beverage companies to create unique, flavorful and hassle-free alcoholic drinks that cater to the preferences of consumers. - **Effervescent Alcoholic Beverages:** Opportunity for companies to provide low-calorie and low-ABV sparkling drinks that cater to consumers focused on wellness and fitness. - **Full-flavored Low-alcohol Drinks:** Opportunity for companies to offer alcoholic drinks with lower alcohol content that still provide the full-flavored experience that consumers desire. ### Where This Applies - **Beverage Industry:** Companies can capitalize on the growing trend of canned cocktails by introducing new alcoholic drinks that are portable, convenient, and can be enjoyed on-the-go. - **Convenience Store Industry:** Opportunity for convenience stores to expand their product offerings by stocking up on canned cocktails, which can attract younger consumers who prioritize convenience and accessibility. - **Alcoholic Beverage Industry:** Opportunity for alcoholic beverage companies to capitalize on the growing trend of low-alcohol drinks by creating products that cater to consumers who prefer drinks with a milder alcohol content. ## Related on Trend Hunter - [Tropically Inspired Sparkling Cocktails](https://www.trendhunter.com/trends/corona-tropical.md) - [High-ABV Premium Cocktails](https://www.trendhunter.com/trends/avenue-8.md) - [Mixologist-Grade Canned Cocktails](https://www.trendhunter.com/trends/be-canned-cocktails.md) - [High-ABV Citrus Beverages](https://www.trendhunter.com/trends/simply-spiked-bold.md) - [Mature Canned Cocktail Flavors](https://www.trendhunter.com/trends/four-loko-dark-berry-burst.md) - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md) - [Fruit-Forward Sparkling Waters](https://www.trendhunter.com/trends/bubly-burst.md) - [Party-Ready Grape Punches](https://www.trendhunter.com/trends/beatbox-beverages-mystic-grape.md) - [High-ABV Canned Cocktails](https://www.trendhunter.com/trends/funkin-double-shot.md)