# Bedazzled Billboard Advertising The Sparklemasters Sequinned Billboards Grab Attention By Tia Clarke | Published 2013-03-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sparklemasters-sequinned-billboards References: [wired](http://www.wired.com/design/2013/03/sequined-displays/) & [sparklemasters](http://sparklemasters.com) The Sparklemasters sequinned billboards have revolutionized dull paper advertising with a new 3D attention-grabbing form. The device, created by Ned Kahn, uses a small grid of delicately attached sequins to a block of metal so that they shimmer and reflect once a breeze hits them. Many retailers have taken to the innovative new advertising trend, such as [Dior](https://www.trendhunter.com/trends/lucky-collection) and other high end luxury fashion brands. The images are transferred into large scale advertisements through a process in Photoshop that matches pixels to each individual sequin. In an age where image is everything, these sequinned billboards bring advertisements to life and give the consumer a cultural experience. These bedazzled billboards are more likely to be photographed and shared on social media for aesthetic purposes, which will raise the brands awareness even more. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 79% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Sequinned Billboards:** The use of delicate sequins in advertising presents an opportunity for brands to produce immersive and attention-grabbing billboards. - **3D Advertising:** The Sparklemasters sequinned billboards present a new form of 3D advertising that can bring advertisements to life and give consumers a cultural experience. - **Dazzling Marketing:** Bedazzled billboards offer brands an innovative way to make their advertisements more aesthetically pleasing, increasing the likelihood of being photographed and shared on social media. ### Sectors Adopting This - **Advertising Industry:** The sequined billboard innovation can disrupt the advertising industry by introducing a new and unique form of attention-grabbing advertising that can increase brand awareness. - **Luxury Fashion Industry:** High-end luxury fashion brands can benefit from using sequinned billboards as a way to make their advertisements more visually appealing, resulting in increased brand awareness. - **Photography and Social Media Industry:** Bedazzled billboards can create a culture around taking photographs of aesthetically pleasing advertisements on social media, presenting an opportunity for social media engagement and marketing for brands. ## Related on Trend Hunter - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [AR Hair Color Billboards](https://www.trendhunter.com/trends/acidic-color-gloss.md) - [Engaging Shelf Displays](https://www.trendhunter.com/trends/netvisual.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [AR Bracelet Billboards](https://www.trendhunter.com/trends/tiffany-lock-bracelet.md)