# Virtual Reality Jewelry Mirrors Swarovski Hosted the Sparkle Pop-Up to Connect with Millennials By Ell Smith | Published 2017-11-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sparkle-popup References: [psfk](https://www.psfk.com/2017/11/swarovskis-sparkle-pop-up-lets-shoppers-try-on-virtual-jewelry.html) & [shopsquareone](http://shopsquareone.com/swarovskisparkle) Settling on one piece of high-end jewelry can be hard as consumers are typically presented with a limited ability to try on the delicate goods, so, [Swarovski](https://www.trendhunter.com/trends/swarovski-launches) recently hosted an event dubbed the Sparkle Pop-up, which invited consumers to try on virtual jewelry, with an interactive mirror. While standing in front of the mirror, guests could browse and assess various glistening looks, in an immersive manner that eliminated the pressure typically associated with jewelry stands. Also at the event, was the brand's luxurious 'Swarovski Crystal Tree,' which was covered in 1,500 crystals. The event was hosted at Ontario's Square One shopping center, and served as an effort for the brand to better connect with a Millennial generation. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 55% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Virtual Reality Jewelry Try-on:** The use of virtual reality technology to allow consumers to try on jewelry in an immersive and pressure-free way. - **Interactive Mirror Experiences:** The integration of interactive mirrors to provide engaging and personalized experiences for consumers while trying on jewelry. - **Connected Retail Experiences:** The use of pop-up events and interactive technologies to connect with and cater to the preferences of Millennials in the retail industry. ### Who This Affects Most - **Jewelry Retail:** The jewelry retail industry can embrace virtual reality try-on technology to enhance the shopping experience and increase consumer engagement. - **Fashion Retail:** Fashion retailers can adopt interactive mirror experiences to provide customers with personalized and interactive fitting rooms. - **Event Planning:** Event planners can incorporate virtual reality and interactive technologies to create unique and memorable experiences for attendees. ## Related on Trend Hunter - [AR Bracelet Billboards](https://www.trendhunter.com/trends/tiffany-lock-bracelet.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [Bag-Modeling AR Mirrors](https://www.trendhunter.com/trends/tabby-bag.md) - [AR Watch Try-Ons](https://www.trendhunter.com/trends/perfect-corp-and-timez.md) - [Multicolored Jewelry Stores](https://www.trendhunter.com/trends/swarovski-launches.md) - [Jewelry Brand Anniversary Celebrations](https://www.trendhunter.com/trends/swarovski-celebrates-130-years.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md)