# Crisp Canned Seltzer Cocktails The Sparkle Hard Seltzers Come in Three Flavor Options By Michael Hemsworth | Published 2020-01-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sparkle-hard-seltzers References: [foodbev](https://www.foodbev.com/news/avery-brewing-debuts-sparkle-range-of-hard-seltzers-in-us/) & [averybrewing](https://www.averybrewing.com) The range of Sparkle hard seltzers have been shown off by the Mahou San Miguel-owned [Avery Brewing Company](https://www.trendhunter.com/trends/labelling-papers) to offer consumers a zero added sugar option that doesn't skimp on flavor. The drinks were developed by the Colorado-based brewer after extensive research that included 60 flavor options before settling on three flagship varieties including Cherry Lime, Grapefruit and CranRaz. Each of the drinks feature a 5% ABV and are characterized by their refreshing profile that offers consumers an alternative to [traditional canned cocktails](https://www.trendhunter.com/trends/clawtails) that are packed with added sugar. The brewer spoke on the Sparkle hard seltzers in a statement saying, "Avery spent over a year diligently perfecting a hard seltzer with flavor and body that raises the standard in this rapidly expanding market. Using their extensive brewing experience and knowledge, Avery’s team crafted a consistently high-quality hard seltzer that’s glacier-spiked, clean and refreshing.” ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 41% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Zero Sugar Canned Cocktails:** Opportunity for beverage industry to produce more healthy and flavorful zero sugar canned cocktails. - **Hard Seltzers:** Opportunity to create innovative and refreshing hard seltzer flavors with a low alcohol content. - **Alternative to Traditional Canned Cocktails:** Consumer demand for healthier alternatives to traditional canned cocktails creates an opportunity for companies to create low sugar, hard seltzer alternatives. ### Industries Being Reshaped - **Alcoholic Beverages:** Opportunity to capitalize on the rapidly expanding market of hard seltzers that provide a healthier, low-sugar alternative to traditional canned cocktails. - **Health & Wellness:** Opportunity for the health and wellness industry to provide more healthy options in the alcoholic beverage market with zero sugar canned cocktails. - **Food & Beverage:** Opportunity to create innovative and refreshing hard seltzer flavors and expand the overall seltzer market within the food and beverage industry. ## Related on Trend Hunter - [Refreshing Bottled Hard Seltzers](https://www.trendhunter.com/trends/buenavida.md) - [Margarita-Style Hard Seltzers](https://www.trendhunter.com/trends/cantina-margarita.md) - [Smoothie-Spiked Hard Seltzers](https://www.trendhunter.com/trends/smoothie-hard-seltzer.md) - [Gluten-Free Sparkling Seltzers](https://www.trendhunter.com/trends/glutenfree-sparkling-seltzer.md) - [Wintry Sparkling Seltzers](https://www.trendhunter.com/trends/sparkling-seltzers.md) - [Flavored Canned Cocktails](https://www.trendhunter.com/trends/bluebird-hardwater1.md) - [Spiked Sparkling Lemonades](https://www.trendhunter.com/trends/spiked-strawberry-lemonade.md) - [Alcohol-Free Canned Seltzers](https://www.trendhunter.com/trends/soft-seltzers.md) - [High-ABV Citrus Seltzers](https://www.trendhunter.com/trends/lemon-lime-seltzer.md)