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# Shadowy Supermodel Snaps
'Sparkle' by Natalia Madejska Tells a Subtle Beauty Story

By Erin Kirkpatrick | Published 2012-05-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sparkle-by-natalia-madejska
References: [designscene.net](http://www.designscene.net/2012/05/sparkle-natalia-madejska.html) & [behance.net](http://www.behance.net/nataliamadejska)

'Sparkle' by Natalia Madejska was a collaboration of the Austrian-born fashion photographer and makeup artist Manuela Holzl. Madejska and Holzl teamed up in order to capture an elegant, [minimalist beauty story](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit).

While most of the model's body is matted -- almost to an unnatural point -- her lips, hands and eyes are saturated in [shimmering gold sparkle flecks](https://www.trendhunter.com/trends/holiday-2024-makeup). In the [black and white photographs](https://www.trendhunter.com/trends/jiyongkim-fw25), it is more difficult to see the illuminating add-ons, adding a hint of subtlety. In the two colored photographs, one is able to see the extent of the sparkles spread on the model's exterior.

This editorial, done exclusively for Design Scene, is a simplistically beautiful collection.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 53% | Activity: 72% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Subtle Beauty:** Opportunity to create beauty products with subtle, shimmering effects for a minimalist aesthetic.
- **Minimalist Photography:** Opportunity to explore black and white photography with subtle, illuminating add-ons.
- **Collaborative Fashion:** Opportunity for fashion photographers and makeup artists to collaborate and create visually striking editorials.

### Sectors Adopting This

- **Beauty Products:** Opportunity for beauty companies to develop innovative products that create a subtle, shimmering effect.
- **Photography:** Opportunity for photographers to experiment with minimalistic black and white photography techniques.
- **Fashion:** Opportunity for fashion industry professionals to collaborate and create visually impactful editorials.

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