# Fauxfficial Media Branding Spark Brand's 'Colbert Report' Packaging Mimics Official Documents By Marissa Brassfield | Published 2009-09-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/spark-brand-colbert-report References: [behance.net](http://www.behance.net/Gallery/Comedy-Central/297896) & [sparkbrand](http://www.sparkbrand.com/) This Spark Brand 'Colbert Report' packaging design is meant to mimic official top-secret Colbert Nation documents as they might appear in real life, complete with a strategy document that looks like something Colbert would write. With an outline of the show's target fan base and buying habits, this Spark Brand 'Colbert Report' branding ensures merchandise is appropriate and does so in a Comedy Central-approved way. Check out some more images of the Spark Brand packaging design above, and keep on clicking for more innovative branding moves. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 30% | Activity: 14% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Fauxfficial Branding:** Opportunities for packaging designs that mimic official documents for enhanced brand appeal. - **Targeted Merchandise:** Designing merchandise based on the target fan base and buying habits. - **Comedy Central Packaging:** Designing packaging in a Comedy Central-approved way for maximum appeal. ### Sectors Adopting This - **Entertainment:** Creating branded merchandise for TV shows and comedy programs. - **Advertising:** Designing packaging as a tool for effective branding and marketing. - **Manufacturing:** Incorporating unique packaging design as a way to differentiate products from the competition. ## Related on Trend Hunter - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Premium Clean-Cut Drink Branding](https://www.trendhunter.com/trends/sparkling-ice-branding-refresh.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Co-Brandeed Promotional Campaigns](https://www.trendhunter.com/trends/flamin-hot-brands.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md)