# Clothing Retailer Acquisitions Eddie Bauer Was Purchased by Sparc Group for an Undisclosed Sum By Daniel Johnson | Published 2021-05-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/sparc-group References: [retaildive](https://www.retaildive.com/news/eddie-bauer-the-latest-mall-tenant-to-join-sparc-portfolio/599862/) & [businesswire](https://www.businesswire.com/news/home/20210507005459/en/PacSun-Announces-Leadership-Transition) An entity of [Simon Property Group](https://www.trendhunter.com/trends/luxury-shopping) named Sparc Group recently entered into a deal to acquire Eddie Bauer, however the purchase price was not made public. Under the new ownership, Sparc Group will attempt to grow Eddie Bauer by expanding in China, Korea, Latin America, and Europe. Sparc Group will also launch new outdoor Eddie Bauer products. The deal is expected to close in early June after subsequent closing conditions are met, like antitrust considerations for both the United States and Canada. Last year Sparc Group also purchased several other retailers, including [Brooks Brothers](https://www.trendhunter.com/trends/brooks-partners-with-jeff-staple) and [Lucky Brand](https://www.trendhunter.com/trends/save-mart-and-shipt). This past December, Simion Property Group had also entered into a partnership with Brookfield to purchase J.C. Penny. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 18% | Activity: 18% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Retailer Acquisitions:** More clothing retailers are likely to be acquired by groups trying to expand their market share. - **International Expansion:** Retailers are increasingly looking to expand in new regions, particularly Asia and Latin America. - **Diversification:** Retailers are increasingly exploring new product categories to diversify their offerings and boost revenue. ### Who This Affects Most - **Retail:** More acquisitions are expected in the retail industry as companies compete for market share. - **Outdoor:** Eddie Bauer's new ownership group plans to launch new outdoor products, indicating growth opportunities in this category. - **Real Estate:** Simon Property Group's acquisition deals suggest that the real estate industry is exploring new ways to leverage its assets and expand into new areas. ## Related on Trend Hunter - [High-Performance Technical Gear Sub-Labels](https://www.trendhunter.com/trends/first-ascent.md) - [Eco-Conscious Apparel Acquisitions](https://www.trendhunter.com/trends/lole-sanuk.md) - [Beauty Retailer Acquisitions](https://www.trendhunter.com/trends/estee-lauder-acquired-deciem.md) - [Active Lifestyle Retailer Ranges](https://www.trendhunter.com/trends/the-sports-edit-on-ms.md) - [NFT Marketplace Acquisitions](https://www.trendhunter.com/trends/knownorigin.md) - [Outdoor Living Retail Parnerships](https://www.trendhunter.com/trends/tractor-supply.md) - [E-Bike Manufacturer Acquisitions](https://www.trendhunter.com/trends/oset-bikes.md) - [Retailer Sports Investments](https://www.trendhunter.com/trends/dicks-sporting-goods.md) - [Sportswear Retailer Partnerships](https://www.trendhunter.com/trends/target-and-champion.md)