# Pandemic Loyalty Contests SPAR's Shop, Save & Win Campaign Rewarded Winners in South Africa By Jana Pijak | Published 2021-01-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/spar References: [lowvelder.co.za](https://lowvelder.co.za/708210/spar-rewards-their-loyal-lowveld-customers/) Supermarket chain SPAR launched a SHOP, SAVE & WIN campaign between June 26 to October 4th of last year, in an effort to reward loyal customers in South Africa's Lowveld region during an uncertain time for us all -- the [COVID](https://www.trendhunter.com/trends/moon-under-water)-19 pandemic. The exciting promotion gave frequent shoppers a chance to win up to R150 000 in SPAR vouchers, and featured a draw of 10 weekly winners from a selection of in-store and online entries. Two lucky winners took home the grand prize and got the chance to take a selfie in front of their favourite SPAR store, with their winning Red Ticket in hand. Selfies were then shared on the [SPAR Lowveld](https://www.trendhunter.com/trends/big-deal-of-christmas-campaign) [Facebook](https://www.trendhunter.com/trends/the-great-spud-getaway) page. "All Red ticket entries received stood a chance to be randomly selected as the beneficiary of a R10 000 SPAR voucher and an extra R5 000 SPAR voucher for a nominated friend," making this contest a fun marketing strategy that also boosted engagement on the retailer's social media channels. Image Credit: Lowvelder ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 41% | Activity: 80% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Pandemic Loyalty Contests:** More brands will launch loyalty contests to reward customers during uncertain times. - **Social Media Engagement:** Contests that incentivize social media engagement will become increasingly popular. - **In-store and Online Entries:** Contests that incorporate both in-store and online entries will gain traction. ### Industries Being Reshaped - **Retail:** Retailers, particularly supermarket chains, will invest in loyalty contests to keep customers engaged. - **Social Media:** Social media platforms will see an increase in engagement due to the rise of loyalty contests that incentivize social media sharing. - **E-commerce:** E-commerce platforms will incorporate loyalty contests to boost engagement with their customer base. ## Related on Trend Hunter - [Festive Value-Minded Retail Campaigns](https://www.trendhunter.com/trends/big-deal-of-christmas-campaign.md) - [Rewarding App-Based Games](https://www.trendhunter.com/trends/pick-n-pay-1.md) - [Cost Savings Grocer Campaigns](https://www.trendhunter.com/trends/new-year-offers.md) - [App-Based Grocer Promotions](https://www.trendhunter.com/trends/lidl-spin-to-win.md) - [Retailer-Rewarding Brand Promotions](https://www.trendhunter.com/trends/retailer-competition.md) - [Snack Brand Travel Campaigns](https://www.trendhunter.com/trends/holiday-contest-campaign.md) - [Complimentary Bacon Retailer Campaigns](https://www.trendhunter.com/trends/save-a-lot-sweepstakes.md) - [Entertaining-Ready Private Brand Foods](https://www.trendhunter.com/trends/spar-product.md) - [Card-Style Game Soda Campaigns](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes.md)