# Travelling Christmas Tree Ads In This Ad Spar Convenience Store Covers Ireland with Trees By Jonathon Brown | Published 2013-01-03 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/spar-convenience-store References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/12/spar-ireland-christmas-2012/) & [youtu.be](http://youtu.be/etWyothMLwI) Well Christmas sure is convenient when you're [Spar](https://www.trendhunter.com/trends/spar-1) convenience store and your logo is an evergreen. There really isn't much you can do wrong is there? For its latest advertisement, Spar convenience store placed [Christmas trees](https://www.trendhunter.com/trends/christmas-tree-delivery-service) in all kinds of places around Ireland. The trees end up on boats, in remote fields, inside cars with people, in [phone booths](https://www.trendhunter.com/trends/phone-booth-activation), underwater in pools and even have one fall from the sky held up by balloons. The essence of the advertisement could be interpreted two ways: either Christmas is everywhere or Spar is everywhere. In fact, you could even think about it a third way: Christmas is Spar and it's everywhere. Spar is a chain of convenience stores in Ireland. The ad was shot by D.A.D.D.Y and the music is by Jape and Gemma Hayes. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 27% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### What's Driving This Trend - **Location-based Advertising:** Placing Christmas trees in unique locations creates opportunities for businesses to utilize location-based advertising to capture consumer attention. - **Brand Integration:** Integrating a logo or brand element into a festive campaign presents opportunities for brands to increase brand recognition and association with a specific holiday or event. - **Creative Marketing Campaigns:** Creating unique and memorable marketing campaigns, such as placing Christmas trees in unexpected locations, can help businesses stand out in a crowded market and generate buzz. ### Who This Affects Most - **Retail:** The retail industry can leverage location-based advertising and creative marketing campaigns to attract customers during the holiday season. - **Advertising:** The advertising industry can explore the potential of brand integration in holiday-themed campaigns to create powerful and memorable marketing experiences for brands. - **Hospitality:** The hospitality industry can utilize location-based advertising and creative marketing campaigns to attract tourists and visitors during the holiday season. ## Related on Trend Hunter - [Charming Christmas Advertisements](https://www.trendhunter.com/trends/sainsburys-christmas-ad.md) - [Festive Carnivorous Plant Ads](https://www.trendhunter.com/trends/snapper-the-perfect-tree.md) - [Karaoke Christmas Trees](https://www.trendhunter.com/trends/holiday-tree-display.md) - [Rental App Holiday Campaigns](https://www.trendhunter.com/trends/santastrophe.md) - [Festive Rooftop Parking Spots](https://www.trendhunter.com/trends/parking-space-for-santa.md) - [Festive Shoppable Choirs](https://www.trendhunter.com/trends/shoppable-choir.md) - [Rewritten Christmas Song Ads](https://www.trendhunter.com/trends/hijacking-christmas.md) - [Christmasy Customer-Rewarding Retailer Campaigns](https://www.trendhunter.com/trends/one-stop-2025-christmas-campaign.md) - [Delivery Service Christmas Trees](https://www.trendhunter.com/trends/christmas-tree-delivery-service.md)