# Cartoon Booze Branding The Spanish White Guerrilla Labels Feature Quirky Characters By Francis Tiangson | Published 2011-02-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/spanish-white-guerrilla References: [lovelypackage](http://lovelypackage.com/spanish-white-guerrilla/) & [brosmind](http://www.brosmind.com/illustrations/69) The labels on the Spanish White Guerrilla wine bottles feature [quirky cartoon characters](https://www.trendhunter.com/trends/mullet) designed by Brosmind Studio. These labels give a playful charm and humorous attitude to the [white wine collection](https://www.trendhunter.com/trends/curated-european-wine). The individual characters on the Spanish White Guerrilla bottles were all designed to reflect the origin of the grape that the wine is made from. The illustrations show off the cartooned personalities in [military or sailor outfits](https://www.trendhunter.com/trends/dictador-game-changer). The packaging alone makes me want to go out and buy a bottle of the Spanish White Guerrilla wines. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 47% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Quirky Packaging:** The trend of using quirky and playful packaging designs can create a memorable and unique brand image. - **Cartoon Branding:** The use of cartoon characters in branding can bring a sense of fun and personality to products or services. - **Localized Design:** Designs that reflect the origin or story behind a product can create a sense of authenticity and resonate with consumers. ### Where This Applies - **Alcoholic Beverages:** The alcoholic beverages industry can explore creative packaging and branding strategies to stand out in a crowded market. - **Graphic Design:** The graphic design industry can offer services to businesses looking to incorporate playful cartoon characters in their branding and packaging designs. - **Wine Production:** Wine producers can leverage localized design elements to highlight the unique characteristics and origins of their wines, appealing to consumers seeking authenticity. ## Related on Trend Hunter - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Playfully Branded Own-Label Wines](https://www.trendhunter.com/trends/private-label-wines.md) - [Artistic Whiskey Branding](https://www.trendhunter.com/trends/breckenridge-px-naranja-cask-finish-whiskey.md) - [Spanish Culture Wine Ranges](https://www.trendhunter.com/trends/tapabrava-wine.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Premium Tequila Revamps](https://www.trendhunter.com/trends/tequila-bribon.md)