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# Meat-Themed Soccer Jerseys
A Spanish Soccer Team Has Unusual Ham-Covered Uniforms

By Cadhla Gray | Published 2015-08-17 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/spanish-soccer-team
References: [firstwefeast](http://firstwefeast.com/eat/this-ham-covered-jersey-is-the-perfect-gift-for-pork-and-soccer-fans/) & [footyheadlines](http://www.footyheadlines.com/2015/08/cd-guijuelo-reveal-ham-away-kit.html)

A little town in Northwest Spain, Guijuelo, is well-known for both its love of soccer as well as its love of cured ham, so the Spanish soccer team decided to bring the two together. The town's third division soccer club came out with a jersey that has strips of the beloved meat, jamon iberico, covering the majority of the kit in this meat pattern.

Guijuelo's soccer club isn't the first to sport a food-themed uniform. La Hoya Lorca's team had a "Clockwork Broccoli" kit, named after the Stanley Kubrick film and CD Lugo had a beer and octopus jersey.

The teams are creating these absurd kits to garner more attention, whether it be curiosity, confusion or hunger-driven. With 'Bait' selling a popular [Sriracha baseball jersey](https://www.trendhunter.com/trends/studio-dumbar-dept) in July and these Spanish soccer teams sporting odd delicacies, the world is seeing more and more [food-themed sports apparel](https://www.trendhunter.com/trends/big-bo-box-lineup) popping up.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 44% | Activity: 54% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Food-themed Sports Apparel:** The trend of food-themed sports apparel is increasing, with more teams creating unique and quirky uniforms to capture attention and stand out in the market.
- **Unconventional Marketing Strategies:** Sports teams are employing unconventional marketing strategies like quirky and bizarre uniforms to differentiate themselves and build a unique brand identity.
- **Novelty Products:** Brands are leveraging the popularity of novelty products like food-themed sports apparel to create buzz, attract new customers, and sell products in a crowded market.

### Industries Being Reshaped

- **Sports Apparel:** The trend of food-themed sports apparel presents an opportunity for sports apparel companies to develop new and unique products that cater to niche markets.
- **Food and Beverage:** Collaboration opportunities exist between sports teams and food and beverage companies to create co-branded products that leverage each other’s customer bases.
- **Marketing and Advertising:** Marketing and advertising agencies can help sports teams and brands create disruptive and innovative promotional campaigns that capture attention and drive engagement.

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