# Goths in Politics Fashion Choices of Prime Minister's Daughters Shake Up Spanish Media By Hayley Grieve | Published 2009-10-04 | World Source: Trend Hunter, https://www.trendhunter.com/trends/spanish-prime-minister-family References: [dailymail](http://www.dailymail.co.uk/news/worldnews/article-1216943/Spanish-Prime-Ministers-daughters-pictured-time--looking-like-goths.html) It started off as a friendly diplomatic meeting between Spanish Prime Minister Jose Zapatero, his family and the Obamas. However, after a photo of the group taken at the [Museum of Modern Art](https://www.trendhunter.com/trends/torontos-harbourfront-centre) was posted on the U.S. state departments Flickr page, it became a Spanish media frenzy. Some find it shocking that the Prime Minister’s daughters are dressed with a [gothic flair](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1), and their father has vowed to keep them protected from the media. While most can respect a father’s choice to keep his children shielded from a cruel public eye, many claim in this case he was clearly more embarrassed by their image than anything else. [Gothic fashion](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms) seems acceptable on the runways of European fashion shows, and the situation seems it could have been worse if they had channeled the under-dressed pop stars of today. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 23% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **Gothic Fashion in Politics:** The use of gothic fashion by politicians could disrupt traditional conservative dressing and create a new political fashion trend. - **Controversial Public Image of Politicians' Families:** The potential fallout from public scrutiny of politicians' families could lead to further divisions between the private and public lives of those in power. - **The Power of Social Media in Shaping Perception:** In the age of social media, public figures and their families are under constant scrutiny, and one viral image can have massive effects on public perception and media coverage. ### Where This Applies - **Fashion Industry:** The trend towards gothic fashion in politics could open up new markets for the fashion industry and could drive new fashion trends. - **Media Industry:** As social media continues to play a larger role in shaping public perception, media outlets will need to adapt to these new trends and find ways to create content that resonates with their audiences. - **Professional Image Consulting Industry:** The demand for professional image consulting services may rise as politicians and their families seek to manage their public image and avoid negative press coverage. ## Related on Trend Hunter - [Gothic Style Perforated Footwear](https://www.trendhunter.com/trends/stomp-clog.md) - [Family-Wear Minimal Fashion](https://www.trendhunter.com/trends/sense-of-togetherness.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [Gothic Footwear Capsule](https://www.trendhunter.com/trends/wednesday-capsule.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Fashionable Zombie Dolls](https://www.trendhunter.com/trends/zombaes-critter-chaos.md)