# Maple-Flavored Tin Meats SPAM® Maple Flavored is Both Sweet and Savory for Waffle Dishes and More By Grace Mahas | Published 2023-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spam-maple-flavored References: [spam](https://www.spam.com/varieties/spam-maple)  The [SPAM®](https://www.trendhunter.com/trends/green-eggs-spam) brand is expanding its family of varieties with the introduction of SPAM® maple flavored, bringing the total number of flavors to 11. This new addition combines the irresistible blend of [sweet and savory](https://www.trendhunter.com/trends/maple-bacon-flavored-cider) without the stickiness typically associated with maple. SPAM® maple flavored offers a unique and mouthwatering option for breakfast menus, outdoor barbecues, and even one-of-a-kind desserts. The creation of the maple-flavored variety was driven by fan-developed maple recipes and valuable consumer insights and feedback. By blending the sweet, natural flavor of maple with the savory goodness of SPAM® classic, the brand delivers a delicious and complementary addition to any meal. “For 86 years, the SPAM® brand has introduced a unique variety of products, aligning our great flavors with consumer trends and feedback,” said Lisa Selk, vice president of marketing for the SPAM® brand. “When recent research showed a resurgence of cooking breakfast at home and an unwavering consumption of [maple products](https://www.trendhunter.com/trends/maple-butter-spread), we knew it was time to create SPAM® maple-flavored. And as a permanent addition to our lineup, we can't wait to see the culinary creations our fans cook up for breakfast and beyond.” ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 37% | Activity: 54% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Variety Expansion:** The introduction of SPAM® maple flavored showcases the trend of expanding product varieties to cater to diverse consumer preferences. - **Flavor Innovation:** Combining maple flavor with SPAM® classic demonstrates the trend of creating unique and mouthwatering flavor combinations to enhance meal options. - **Home Cooking Resurgence:** The research showing a resurgence of cooking breakfast at home suggests an opportunity for innovative products like SPAM® maple flavored that offer convenience and unique flavors for homemade meals. ### Who This Affects Most - **Processed Meat Industry:** The introduction of SPAM® maple flavored presents a disruptive innovation opportunity within the processed meat industry by catering to changing consumer tastes and preferences. - **Breakfast Food Industry:** The addition of SPAM® maple flavored taps into the trend of flavor innovation in the breakfast food industry, providing a unique option for breakfast menus and recipes. - **Maple Products Industry:** SPAM® maple flavored addresses the unwavering consumption of maple products, creating a new market opportunity within the maple products industry. ## Related on Trend Hunter - [Dessert-Flavored Pork Products](https://www.trendhunter.com/trends/spam-figgy-pudding.md) - [Korean-Style Canned Meats](https://www.trendhunter.com/trends/spam-korean-bbq-flavored.md) - [Premium Flavored Bacons](https://www.trendhunter.com/trends/dailys-premium-meats.md) - [Spicy Umami Canned Meats](https://www.trendhunter.com/trends/spam-gochujang.md) - [Maple Bacon Breakfast Sandwiches](https://www.trendhunter.com/trends/maple-bacon-breakfast-sandwiches.md) - [Korean Condiment-Flavored Canned Meats](https://www.trendhunter.com/trends/spam-gochujang1.md) - [Meaty Maple Diner Pancakes](https://www.trendhunter.com/trends/maple-bacon-pancakes.md) - [Fortified Maple-Flavored Cereals](https://www.trendhunter.com/trends/kelloggs-raisin-bran-maple-flavor.md) - [Maple-Infused QSR Biscuit Sandwiches](https://www.trendhunter.com/trends/hardees-maple-biscuits.md)