# Spicy Umami Canned Meats SPAM Gochujang is a Limited-Edition Flavor with Sweet & Smoky Notes By Laura McQuarrie | Published 2024-09-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spam-gochujang References: [stocktitan.net](https://www.stocktitan.net/news/HRL/the-makers-of-the-spam-r-brand-bring-the-heat-with-the-new-spam-r-ljt8ukpj63gj.html) & [store.spam](http://www.store.spam.com/)  '[SPAM](https://www.trendhunter.com/trends/spam-korean-bbq-flavored) Gochujang' is a globally inspired version of the leading luncheon meat that's new and exclusively available in an eight-pack at [Costco Wholesale Warehouses](https://www.trendhunter.com/trends/spam-gochujang1), while supplies last. This limited-edition SPAM flavor creatively reinterprets a classic fermented spicy chili paste and a staple ingredient of Korean cuisine. With an approachable level of heat, this flavored SPAM appeals to consumers who want to take their taste buds on a journey around the world. The popularity of SPAM in Korea and the demand for Korean BBQ on menus across North America inspired [Hormel Foods](https://www.trendhunter.com/trends/spam-figgy-pudding) to launch 'SPAM Korean BBQ Flavored' earlier this year. Now, SPAM Gochujang offers a different way to appreciate spicy, sweet, and umami flavors. Hormel Foods recommends trying this new flavor with traditional recipes like kimbap and So-tteok so-tteok, or comfort food favorites like musubi or ramen. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 90% | Activity: 93% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Ethnic-inspired Canned Meats:** The creation of SPAM Gochujang taps into the global appetite for ethnic flavors, merging Western convenience with traditional Korean taste. - **Limited-edition Grocery Items:** Offering SPAM Gochujang exclusively at Costco drives consumer urgency and creates an allure for rare, seasonal grocery products. - **Fusion Cuisine Ingredients:** SPAM Gochujang showcases the trend of combining ingredients from different culinary traditions to cater to adventurous palates. ### Where This Applies - **Food & Beverage:** The introduction of SPAM Gochujang highlights the continuous innovation in the canned meats segment, aiming to capture the adventurous modern consumer. - **Retail & Wholesale:** Exclusively selling SPAM Gochujang at Costco signifies the strategic partnerships forming between brands and big-box retailers to offer unique products. - **Ethnic Foods:** This new SPAM flavor reflects the growing market for ethnic and globally-inspired foods, which opens avenues for brands to diversify their product lines. ## Related on Trend Hunter - [Korean Condiment-Flavored Canned Meats](https://www.trendhunter.com/trends/spam-gochujang1.md) - [Korean-Style Canned Meats](https://www.trendhunter.com/trends/spam-korean-bbq-flavored.md) - [Japanese BBQ Canned Meats](https://www.trendhunter.com/trends/spam-japanese-barbecue-sauce-flavored.md) - [Korean Condiment Kettle Chips](https://www.trendhunter.com/trends/kettle-brand-gochujang-chips.md) - [Reimagined Hot Dogs](https://www.trendhunter.com/trends/spam-dog.md) - [Savory-Flavored Seaweed Snacks](https://www.trendhunter.com/trends/korean-bbq-flavor.md) - [Maple-Flavored Tin Meats](https://www.trendhunter.com/trends/spam-maple-flavored.md) - [Dessert-Flavored Pork Products](https://www.trendhunter.com/trends/spam-figgy-pudding.md) - [Spicy Korean Pepper Pastes](https://www.trendhunter.com/trends/trader-joes-gochujang-paste.md)