# Spam Email Testers 'mail-tester' Gives Advice on How to Make Mass Newletters Less Spammy By Joey Haar | Published 2016-07-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/spam-email References: [producthunt](https://www.producthunt.com/tech/spam-tester) & [mail-tester](https://www.mail-tester.com/) With so many spam emails being sent every day by scammers and illegitimate marketing campaigns, [spam filters](https://www.trendhunter.com/trends/clear-my-spam) on many email services have become picky. This poses a problem for companies hoping to get their [newsletters](https://www.trendhunter.com/trends/mailfeed) to actual customers and subscribers, because their email might end up blocked by a filter. 'mail-tester' aims to help those companies by providing a free assessment of the 'spaminess' of any email. To use mail-tester, businesses send their newsletter to the email address listed on the site. The service then responds with a score for that email out of ten, with a perfect ten as the goal. On top of the numerical score, mail-tester prevents spam email by giving advice based on a set of criteria, including grammar, link quality (e.g. are there any [broken links](https://www.trendhunter.com/trends/email-audit-engine)), how authentic the business is, and other factors. Small businesses without the clout of major corporations can use mail-tester to both prevent spam emails and boost the efficacy of their marketing campaigns. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Key Themes Behind This Trend - **Spam Filter Bypass:** Businesses can utilize mail-tester's score and advice to increase the chances of their newsletters getting past spam filters. - **Email Marketing Optimization:** Companies can leverage mail-tester's evaluation to improve the authenticity, grammar, and quality of their email marketing campaigns. - **Anti-spam Solutions:** There is an increasing demand for tools and services that help prevent spam, such as mail-tester's spam score and advice feature. ### Where This Applies - **Email Marketing:** Mail-tester's service is particularly useful for businesses in the email marketing industry that want to ensure their messages don't get caught in spam filters. - **Small Business Services:** Mail-tester's free assessment tool can help small businesses improve the quality and deliverability of their email marketing campaigns, making it a valuable service for companies in the small business sector. - **Cybersecurity and Anti-spam:** The importance of cybersecurity and anti-spam measures is becoming more evident, as demonstrated by the growing popularity of services such as mail-tester that provide solutions for these issues. ## Related on Trend Hunter - [Black Friday Retail Tools](https://www.trendhunter.com/trends/freshaddress.md) - [Email Verification Tools](https://www.trendhunter.com/trends/realmail.md) - [AI-Driven Email Verification Tools](https://www.trendhunter.com/trends/email-verification-tool.md) - [Email Marketing Tracking Platforms](https://www.trendhunter.com/trends/mailboard.md) - [Email Verification Tools](https://www.trendhunter.com/trends/emailawesome.md) - [Temporary Email Services](https://www.trendhunter.com/trends/temp-mail1.md) - [Effective Email Marketing Tools](https://www.trendhunter.com/trends/email-deliverability1.md) - [Email Authentication Tools](https://www.trendhunter.com/trends/spf-record-checker.md) - [Disposable Email Services](https://www.trendhunter.com/trends/temp-mail.md)