# Food-Inspired Branded Streetwear The New Spam Clothing Line Highlights the Iconic Umami Flavor By Amy Duong | Published 2023-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spam-clothing-line References: [designtaxi](https://designtaxi.com/news/421929/Spam-Unleashes-Clothing-Line-To-Take-The-Pantry-Staple-To-The-Street/) & [prnewswire](https://www.prnewswire.com/news-releases/the-makers-of-the-spam-brand-unveil-limited-edition-spam-brand-x-nom-life-collection-with-food-and-travel-creators-of-nom-life-301724494.html?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) The new [Spam](https://www.trendhunter.com/trends/spam-gochujang) clothing line celebrates the tin of meat with a series of [staple streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line) that is elevated by iconic graphics. Motifs of the product are seen decorating the silhouettes with the help of Nom Life, which is a website that delivers travel guides and Asian recipes. The capsule collection is made up of crewneck sweaters, graphic tees, [tote bags, and dad hats](https://www.trendhunter.com/trends/pepsi-and-cheetos) -- all of which are detailed with Spam flavor emblems or stylized graphics of the product. Ewa Ko from Nom Life speaks about the partnership, noting that this is a special moment for her and Jeromy, her partner. They both grew up enjoying Spam and it was a nostalgic moment. The inspiration behind the motifs nods to old band tees and Spam's own design history. Image Credit: Hormel, PR Newswire ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 75% | Activity: 80% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Food-themed Fashion:** Opportunity for food brands to collaborate with clothing companies to create unique branded fashion collections. - **Nostalgia Marketing:** Opportunity for brands to appeal to consumers' nostalgia by incorporating retro designs and flavors in products. - **Collaboration Marketing:** Opportunity for brands in different industries to partner and create unique, cross-promotional products. ### Industries Being Reshaped - **Food Industry:** Food brands can explore collaborations with fashion companies to create unique branded fashion collections that appeal to consumers. - **Fashion Industry:** Clothing companies can partner with food brands to create limited-edition, food-themed clothing collections that tap into consumers' love for nostalgia marketing. - **Marketing Industry:** Marketing agencies can work with brands in different industries to facilitate collaborations and cross-promotional campaigns that create unique products and appeal to consumers' interests. ## Related on Trend Hunter - [Spicy Umami Canned Meats](https://www.trendhunter.com/trends/spam-gochujang.md) - [Movie-Celebrating Pork Products](https://www.trendhunter.com/trends/disney-x-spam.md) - [Korean-Style Canned Meats](https://www.trendhunter.com/trends/spam-korean-bbq-flavored.md) - [Storybook Food Collaborations](https://www.trendhunter.com/trends/green-eggs-spam1.md) - [Korean Condiment-Flavored Canned Meats](https://www.trendhunter.com/trends/spam-gochujang1.md) - [Ramen Culture Streetwear](https://www.trendhunter.com/trends/xlarge-x-takumi.md) - [QSR Sandwich Shop Streetwear](https://www.trendhunter.com/trends/subway-3.md) - [Dessert-Flavored Pork Products](https://www.trendhunter.com/trends/spam-figgy-pudding.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md)