# Hip Historical Kicks Spalwart Shoes are Both Old and New By John Ibbitson | Published 2011-11-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spalwart-shoes References: [spalwart](http://www.spalwart.com/about/anatomy-chart/) & [shop.spalwart](http://shop.spalwart.com/) Just from looking at a pair of Spalwart shoes, it’s hard to distinguish them from your average sneaker. However, this Swedish label may be one of the only ones that can call their shoes both [vintage and brand new](https://www.trendhunter.com/trends/club-c-85-vintage) at the same time. Setting up shop in an aged shoe factory with [old-fashioned machinery](https://www.trendhunter.com/trends/sashiko-gals-1) and moulds, Spalwart is able to create the same shoes they’ve been making since the fifties. The beauty of these kicks is in their imperfections, which add unique details to the shoes from an era forgotten. Spalwart shoes are perfect for history buffs, and for those who like to be able to tell a story about their purchases. So if you’re looking for a [hip new pair of sneakers](https://www.trendhunter.com/trends/sl-72-shoes) that will make all your pals curious, try going old school. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 42% | Activity: 68% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Vintage-style Footwear:** The trend towards vintage-style footwear that incorporates unique manufacturing techniques and materials could spark innovation in the fashion and textile industries. - **Retro Manufacturing Processes:** The growth of companies using retro manufacturing processes to create new products could create opportunities for innovation in manufacturing and production processes. - **Story-driven Product Development:** The popularity of products with a unique story behind them paves the way for innovation in branding and marketing, as customers increasingly desire authentic and meaningful connections with the products they buy. ### Industries Being Reshaped - **Fashion:** The fashion industry could explore the use of retro manufacturing processes and materials to create unique products with a vintage feel and a unique story to tell. - **Textile:** Textile manufacturers could experiment with innovative materials and techniques to create vintage-style products that incorporate a one-of-a-kind manufacturing process. - **Marketing:** Marketing and branding professionals could develop campaigns that tap into the demand for story-driven products, creating connections that go beyond the product itself and appeal to consumers on a deeper level. ## Related on Trend Hunter - [Purposefully Imperfect Joint Sneakers](https://www.trendhunter.com/trends/kanghyuk.md) - [Charm-Accented Technical Sneakers](https://www.trendhunter.com/trends/bentgablenits-1.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Slender Retro Sneakers](https://www.trendhunter.com/trends/sl-72-shoes.md) - [Retro-Modern Suede Joggers](https://www.trendhunter.com/trends/skechers-street-og-85.md) - [Fashion-Inspired Skate Shoes](https://www.trendhunter.com/trends/old-skool-36-souvenir.md) - [Storytelling-Forward Footwear Campaigns](https://www.trendhunter.com/trends/old-meets-knu.md) - [Luxury Retro-Style Sneakers](https://www.trendhunter.com/trends/sons-rogue-baseline-hi-top-tan.md) - [80s Athletics-Inspired Sneakers](https://www.trendhunter.com/trends/nikoletta.md)