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# Portion Control Pasta Packaging
This Spaghetti Packaging by Alesia Lurtcevich Prevents Food Waste

By Michael Hemsworth | Published 2020-02-10 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/spaghetti-packaging
References: [yankodesign](https://www.yankodesign.com/2020/02/08/this-packaging-design-for-spaghetti-comes-with-a-built-in-portion-controller/)

This spaghetti packaging has been designed by Alesia Lurtcevich as a portion-controlled product that will enable chefs to prepare as much or as little food as they require.

The packaging makes use of [six trapezoidal sections](https://www.trendhunter.com/trends/essentials-platter-design) that each correspond to a single portion for a person to consume, which will allow exact amounts to be doled out accordingly. This works two-fold by helping a person, couple or family to only create the amount of food they need, while also preventing [unnecessary food waste](https://www.trendhunter.com/trends/foodtusker) by preventing too much pasta from being cooked.

The spaghetti packaging features a simple pull tab design that can be easily opened at dinnertime and helps to streamline the consumer experience to help them maintain a healthier, more balanced lifestyle.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 93% | Activity: 97% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Portion-controlled Packaging:** A disruptive trend that can help streamline the consumer experience and prevent food waste by enabling chefs to prepare exact amounts of food.
- **Sustainable Food Packaging:** A growing trend that helps reduce food waste at the consumer level and is driven by environmental concerns.
- **Customizable Packaging:** A potential trend that could offer consumers the ability to customize their order size, allowing them to purchase smaller, more precise amounts of food.

### Sectors Adopting This

- **Food Packaging:** The food packaging industry has an opportunity to develop products that cater to the growing demand for portion-controlled and sustainable packaging.
- **Food Service:** The food service industry could benefit from using portion-controlled packaging in their food preparation process, reducing food waste and improving the customer experience.
- **Consumer Goods:** Consumer goods companies can capitalize on the trend of portion-controlled packaging by creating products that cater to the health-conscious consumer who values environmentally-friendly packaging.

## Related on Trend Hunter

- [Tomato Sauce Pouches](https://www.trendhunter.com/trends/le-sauce-co.md)
- [Pouch-Packaged Pasta Sauces](https://www.trendhunter.com/trends/gourmet-pasta-sauces.md)
- [Croissant-Shaped Pastas](https://www.trendhunter.com/trends/crocchi.md)
- [Modern Organic Pasta Packaging](https://www.trendhunter.com/trends/flour-water.md)
- [Solo-Friendly Pasta Meals](https://www.trendhunter.com/trends/ms-food-collection.md)
- [Combinational On-the-Go Food Packaging](https://www.trendhunter.com/trends/beltur-go.md)
- [60-Second Pastas](https://www.trendhunter.com/trends/timewise.md)
- [Multipurpose Partitioned Packaging Designs](https://www.trendhunter.com/trends/essentials-platter-design.md)
- [Sustainable Food Packaging Designs](https://www.trendhunter.com/trends/placon-crystal-seal-delectables.md)
