# Pasta-Infused Burgers Lotteria's Neapolitan Spaghetti Burger Comes Pre-Loaded with Pasta By Laura McQuarrie | Published 2014-09-27 | World Source: Trend Hunter, https://www.trendhunter.com/trends/spaghetti-burger References: [brandeating](http://www.brandeating.com/2014/09/news-japanese-burger-chain-offers-spaghetti-burger.html) & [lotteria.jp](https://www.lotteria.jp/) Whether it's relish, ketchup or mustard, most people know what they like on their burger—but [Lotteria's](https://www.trendhunter.com/trends/torotama-gyusukiyaki-burgers) 'The Neapolitan' burger also comes topped with spaghetti sauce and a small pile of pasta. The burger was created as part of a [collaboration between Japan's Lotteria](https://www.trendhunter.com/trends/kyoto-whopper) and chef Tatsuya Kawagoe. In addition to things like tomato, onions, peppers and a patty that you'd normally find on a burger, The Neapolitan introduces a portion of a meal that usually can stand on its own as a meal. Although the combination of ingredients may seem strange, when you think about it, pasta is often served with bread and a salad, and sometimes meat is even mixed into the sauce, so perhaps it's really not that outrageous after all. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 40% | Activity: 69% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **Pasta-infused Burgers:** Incorporating unconventional food items in traditional dishes can create unique flavor combinations and generate buzz for restaurants. - **Collaboration Cuisine:** Collaborating with renowned chefs on menu items can increase a restaurant's brand recognition and attract a wider customer base. - **Hybrid Homestyle Meals:** Combining two well-known dishes to create a hybrid dish can spark consumer interest and lead to a new market niche. ### Where This Applies - **Fast Food Industry:** Fast food chains can experiment with unique menu items to differentiate themselves in the highly competitive industry. - **Hospitality Industry:** Hotels and resorts can collaborate with famous chefs to offer exclusive menu items to their guests. - **Food Manufacturing Industry:** Pre-packaged hybrid meal products can be developed for consumers looking for fast and easy meal options that are also interesting and different. ## Related on Trend Hunter - [Burger-Inspired Pizza Menus](https://www.trendhunter.com/trends/burger-pizzas.md) - [Melty Simmered Beef Burgers](https://www.trendhunter.com/trends/torotama-gyusukiyaki-burgers.md) - [Burger-Style Pizza Lunches](https://www.trendhunter.com/trends/dominos-crispizzaburger.md) - [Melty Meaty Pizzeria Burgers](https://www.trendhunter.com/trends/pizza-hut-japan-burgers.md) - [Soft-Boiled Egg Burgers](https://www.trendhunter.com/trends/wafu-hanjuku-tsukimi-zeppin-cheesenburger.md) - [Egg-Topped Moon Festival Burgers](https://www.trendhunter.com/trends/lotterria-tsukimi-burgers.md) - [Deconstructed Cheeseburger Bowls](https://www.trendhunter.com/trends/cheese-burger-don.md) - [NYC Neighborhood-Inspired Burgers](https://www.trendhunter.com/trends/little-italy-burger.md) - [Savory Pear-Topped Burgers](https://www.trendhunter.com/trends/nashi-double-teriyaki-burger.md)