# Spacevertising By Angela Lowe | Published 2006-07-22 | Science Source: Trend Hunter, https://www.trendhunter.com/trends/spacevertising References: [gushmagazine](http://www.gushmagazine.com/article/spacevertising/) & [voanews](http://www.voanews.com/english/2006-07-17-voa32.cfm) It seems we're running out of advertising space (or at least good/fresh space) so now companies are eager to increase their market share in space. In 1985, [Coca-Cola](https://www.trendhunter.com/trends/starlight) and [Pepsi](https://www.trendhunter.com/trends/pepsi-smart-can) seized an opportunity to test the viability of carbonated drinks in space. Both companies benefited from the first unofficial taste test in space. Then in 2001 [Pizza Hut](https://www.trendhunter.com/trends/pepsi-chase-cars) flew with the Russian Space Agency and became the first to deliver pizza in space. Radio Shack followed with a commercial aboard the International Space Station. It featured a Russian cosmonaut opening a Father's Day present. NASA has been reluctant to participate, but marketers say advertising could help fund scientific research. NASA is currently working with the Bush administration to conduct an evaluation for a commercialization strategy in space. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 88% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### What's Driving This Trend - **Space Advertising:** Exploring innovative ways to utilize space as an advertising platform. - **Commercialization in Space:** Seeking ways to commercialize space exploration and leverage it for marketing purposes. - **Funding Scientific Research:** Using advertising in space to generate funds for scientific research and space exploration. ### Who This Affects Most - **Food and Beverage:** Exploring opportunities to promote food and beverage products through space advertising. - **Technology and Electronics:** Utilizing space advertising to market technological and electronic products. - **Aerospace and Space Exploration:** Leveraging space advertising to support funding and advancements in aerospace and space exploration. ## Related on Trend Hunter - [Inventive Fast Food Campaigns](https://www.trendhunter.com/trends/double-char.md) - [Extraterrestrial Influencer Campaigns](https://www.trendhunter.com/trends/alien-acquisition.md) - [Cosmically Inspired Colas](https://www.trendhunter.com/trends/starlight.md) - [Crimson Space-Inspired Sodas](https://www.trendhunter.com/trends/starlight-coke.md) - [Space-Bound Condiments](https://www.trendhunter.com/trends/bring-taste-to-space.md) - [Female Space Exploration Campaigns](https://www.trendhunter.com/trends/future-astronaut.md) - [Hop-Infused Sparkling Water Campaigns](https://www.trendhunter.com/trends/hopinfused-sparkling-water.md) - [Space-Themed IPA Beers](https://www.trendhunter.com/trends/space-craft-ipa.md) - [Limited-Edition Space-Themed Sodas](https://www.trendhunter.com/trends/cocacola-intergalactic.md)