# Interactive Cosmetic Pop-Ups SpaceNK Launched the New 'Beauty Space' Pop-Up in London By Niko Pajkovic | Published 2021-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/spacenk References: [campaignlive](https://www.campaignlive.co.uk/article/space-nk-creates-beauty-space-pop-up/1723595) & [spacenk](http://spacenk.com) Luxury beauty brand [SpaceNK](https://www.trendhunter.com/trends/erno-laszlo-phelityl-reviving) has opened an interactive, digitally-oriented pop-up in London, England that encourages guests to share their own personal version of beauty by participating in three unique activities. The 'Beauty Space" is divided into three rooms. First, guests enter the "the beauty cabinet that dreams are made of," where they are invited to build their own beauty cabinet made up of SpaceNk products and share it on [Instagram](https://www.trendhunter.com/trends/interactive-cosmetics-retail-stores-watsons-upgrades-its-stores-for-gen-z-a) for a chance to win prizes. Next, they enter the "[the ultimate beauty pick 'n' mix](https://www.trendhunter.com/trends/weledas-skin-food-glow-studio)" room, where a brand advisor helps them select a variety of beauty samples. Lastly, is the mirrored infinity room called "Strike a pose in your beauty space," where they can snap futuristic selfies while wearing their new products. The pop-up is part of a larger beauty space campaign being run by the brand, which launched in June. No doubt, this innovative pop-up store highlights the benefits of combining experiential marketing with digital campaigns, as it cleverly has its guests act as SpaceNK micro promoters in exchange for a fun, interactive experience. Image Credit: SpaceNK ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 12% | Activity: 68% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Interactive Pop-ups:** The trend of interactive pop-ups enhances customer engagement by blending physical and digital experiences. - **Experiential Marketing:** Experiential marketing trend integrates physical and digital marketing activities to create immersive brand experiences that attract and retain customers. - **Social Media Promotion:** The trend of encouraging social media promotion by offering prizes or incentives increases brand exposure and drives user-generated content. ### Industries Being Reshaped - **Beauty Industry:** Interactive pop-ups in the beauty industry, such as the Beauty Space pop-up by SpaceNK, provide innovative marketing opportunities to showcase products and engage customers. - **Retail Industry:** Experiential marketing trends in the retail industry can enhance customer engagement and drive sales through interactive pop-ups and immersive brand experiences. - **Marketing Industry:** Social media promotion trends create innovative marketing opportunities for brands to increase exposure and drive sales through user-generated content. ## Related on Trend Hunter - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Interactive Beauty Destinations](https://www.trendhunter.com/trends/superdrug-beauty-playground.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [UK Beauty Summer Pop-Ups](https://www.trendhunter.com/trends/mecca-cosmetica.md) - [Immersive Seasonal Beauty Pop-Ups](https://www.trendhunter.com/trends/oriflame-popup.md)