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# Space-Aged Whiskey
This Suntory Space Whiskey Will Age on the International Space Station

By Charlotte Joyce Kidd | Published 2015-08-10 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/space-whiskey
References: [bustle](http://www.bustle.com/articles/102293-suntory-whisky-is-being-shot-into-space-to-age-plus-10-more-odd-items-weve-sent) & [forbes](http://www.forbes.com/sites/alexknapp/2015/07/31/suntory-is-sending-whisky-into-space-for-science/)

Japanese brand Suntory Holdings will be sending six samples of its whiskey to the International Space Station to test the effects of outer space on the aging process, essentially creating a new space whiskey.

While the general rule is that the aging process adds a quality of mellowness to whiskey and other alcohols, the science behind this reaction is not yet fully understood. The team behind the Suntory space whiskey hopes that an aging period in the Japanese experimentation module of the ISS will offer new insight. Although Suntory is already known as one of the best whiskey makers in the world, the knowledge acquired from the space whiskey may allow Suntory's liquor to become an even finer product.

The results of the space whiskey experiment could change the beverage industry forever.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 49% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science)

## Key Themes

### What Makes This Trend Stand Out

- **Space-aged Alcohol:** Exploring the effects of microgravity on aging processes presents opportunities for creating new and improved alcoholic products
- **Space-enhanced Quality:** Findings from space-based experiments could allow companies to create higher quality products and improve existing ones
- **Space Science in the Food and Beverage Industry:** The use of space technology in the food and beverage industry could lead to disruptive innovations and new quality standards

### Sectors Adopting This

- **Distillery:** Distilleries can take advantage of space-based experimentation to create new and enhanced alcoholic products
- **Food and Beverage:** The food and beverage industry can explore space technology to improve the quality of products
- **Space Technology:** The use of space technology in fields outside of traditional aerospace industries opens up opportunities for growth and innovation

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