# Space-Bound Coffee Beans Re-Entry from Space Heats Space Roasters' Coffee Beans By Laura McQuarrie | Published 2019-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/space-roasters References: [roasters.space](https://roasters.space/) Various kinds of alcohol products have been launched into space and aged as part of different brand experiments and now, [Space Roasters](https://www.trendhunter.com/trends/ready-set-jet) is looking to "revolutionize coffee roasting" by taking the process to outer space. Space Roasters plans to send green coffee into space and allow the heat from its re-entry through Earth's atmosphere to take care of the roasting—and in the process, address many of the pitfalls of [conventional coffee-roasting practices](https://www.trendhunter.com/trends/barrelaged-coffee). Since gravity interferes with coffee beans tumbling and breaking, Space Roasters aims to create a zero-gravity setting for roasting that creates evenly distributed heat and perfectly roasted beans. In a few weeks, Space Roasters will be accepting pre-sales to prove to the world how it plans to change the quality of coffee people have become accustomed to. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 26% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Space Roasting:** Space Roasters aims to revolutionize coffee roasting by utilizing the heat generated during re-entry from space to roast coffee beans more evenly. - **Zero-gravity Roasting:** Space Roasters seeks to create a zero-gravity setting for roasting coffee beans, eliminating issues caused by gravity and resulting in perfectly roasted beans. - **Experiential Marketing:** Space Roasters' innovative approach of roasting coffee beans in space presents a unique marketing opportunity for brands to engage consumers with a one-of-a-kind experience. ### Who This Affects Most - **Coffee:** The coffee industry stands to benefit from Space Roasters' disruptive approach to coffee roasting, resulting in improved quality and taste of coffee beans. - **Space Exploration:** Space Roasters' space-bound coffee beans offer an exciting intersection of the coffee and space industries, creating opportunities for collaboration and new product development. - **Technology:** The development of zero-gravity roasting technology by Space Roasters has the potential to revolutionize not only coffee production but also other industries that rely on controlled heating processes. ## Related on Trend Hunter - [Bean-Free Coffee Alternatives](https://www.trendhunter.com/trends/beanfree-coffee.md) - [Flash-Frozen Coffee Capsules](https://www.trendhunter.com/trends/cometeer-coffee.md) - [Coffee-Centric In-Flight Experiences](https://www.trendhunter.com/trends/delta-3.md) - [Space Sake Brewing Initiatives](https://www.trendhunter.com/trends/dassai-moon-project.md) - [Outer Space-Aged Spirits](https://www.trendhunter.com/trends/mystic-galactic.md) - [Specialty Coffee Advent Calendars](https://www.trendhunter.com/trends/cometeer-coffee-advent-calendar.md) - [Flash Frozen Coffees](https://www.trendhunter.com/trends/cometeer.md) - [Cell-Cultured Coffee Startups](https://www.trendhunter.com/trends/startup-stem.md) - [Space-Aged Bottled Whiskey](https://www.trendhunter.com/trends/galactic-whiskey.md)