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# AI Car Cabins
At CES 2019, Kia Shared the Interactive 'Space of Emotive Driving' Exhibit

By Laura McQuarrie | Published 2019-01-14 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/space-of-emotive-driving
References: [prnewswire](https://www.prnewswire.com/news-releases/kia-looks-to-post-autonomous-driving-era-at-ces-2019-300774341.html) & [kia](http://www.kia.com)

At this year's Consumer Electronics Show, [Kia](https://www.trendhunter.com/trends/mobility-solutions) unveiled an interactive 'Space of Emotive Driving' exhibit and along with it, new technology for the post-autonomous driving era. At CES 2019, Kia built upon the 'Beyond Autonomous Driving' vision it presented the year prior, presenting concepts for a world where connected vehicles and autonomous driving has become the norm.

Some of the new technologies Kia introduced at the show include its [Real-time Emotion Adaptive Driving](https://www.trendhunter.com/trends/pia-ai) (R.E.A.D.) System, which is described as a "world-first emotional AI-based optimized and [interactive in-cabin space](https://www.trendhunter.com/trends/incabin-monitoring-system) centered on human senses." The R.E.A.D. System tailors the interior cabin to a driver's emotional state in real-time by picking up on their facial expressions, heart rate and electrodermal activity.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 78% | Activity: 84% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Real-time Emotion Adaptive Driving System:** Disruptive innovation opportunities: Develop advanced emotional AI-based technology to create personalized and interactive car cabins.
- **Connected Vehicles:** Disruptive innovation opportunities: Create seamless integration between cars and digital platforms to enhance the driving experience.
- **Autonomous Driving:** Disruptive innovation opportunities: Explore new possibilities for self-driving cars to improve safety and efficiency on the roads.

### Where This Applies

- **Automotive:** Disruptive innovation opportunities: Integrate AI technology into car manufacturing processes to create intelligent and immersive driving experiences.
- **Artificial Intelligence:** Disruptive innovation opportunities: Develop AI algorithms and systems that can accurately detect and adapt to human emotions in real-time.
- **Consumer Electronics:** Disruptive innovation opportunities: Collaborate with automakers to design and develop cutting-edge technologies for connected and autonomous vehicles.

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