# Retro Gaming Cans Coca-Cola Space Invaders Cans Designed by Erin McGuire is a Fun Throwback By Marina Rotharmel | Published 2012-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/space-invaders-cans References: [bitrebels](http://www.bitrebels.com/design/retro-8-bit-styled-coca-cola-cans/) & [feedureyes](http://feedureyes.com/post/10056192377/designed-by-erin-mcguire-limited-edition) [Coca-Cola](https://www.trendhunter.com/trends/the-heroes) is constantly having fun with its branding, especially with its famous cans. The newest design by Erin McGuire is a fun pixelated pattern inspired by the [Space Invaders](https://www.trendhunter.com/trends/stellar-works) graphics. The design has yet to be brought to life, but if it did, many would appreciate it. The design still has the iconic black and red color of the Coca-Cola brand, but instead of the normal cursive lettering, the logo is broken down, resembling the old-school video game. It has the classic Space Invaders characters on it and block lettering that spells out "Calories." The Bit Rebels article states,"It sure stands out, and I think if [Coca Cola](https://www.trendhunter.com/trends/cocacola-dreamworld) would ever consider doing something like this, they would once again become the number one soda for the youth of today." ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 25% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Retro Gaming Branding:** Brands incorporating retro gaming designs into their branding to appeal to younger audiences. - **Nostalgia Marketing:** Marketing campaigns that evoke nostalgia to tap into the emotional connection of consumers. - **Limited Edition Collectibles:** Companies releasing limited edition collectibles to create buzz and a sense of exclusivity among fans. ### Where This Applies - **Beverage Industry:** Beverage companies creating limited edition designs and packaging to attract consumers. - **Consumer Goods Industry:** Companies in the consumer goods industry capitalizing on the nostalgic trend by incorporating retro designs into their products. - **Gaming Industry:** Gaming companies partnering with consumer brands to create retro-themed products that appeal to both gamers and non-gamers. ## Related on Trend Hunter - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Limited-Edition Space-Themed Sodas](https://www.trendhunter.com/trends/cocacola-intergalactic.md) - [Game-Themed Soft Drinks](https://www.trendhunter.com/trends/coca-cola-2.md) - [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md) - [Crimson Space-Inspired Sodas](https://www.trendhunter.com/trends/starlight-coke.md) - [Gamer-Targeted Diet Sodas](https://www.trendhunter.com/trends/coke-ultimate-zero-sugar.md) - [Game-Honoring Energy Drink Branding](https://www.trendhunter.com/trends/red-bull-tetris.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md)