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# Spa-Centric Subscription Boxes
This Service Delivers Fragrances Based on a Customer's Spa Profile

By Katherine Pendrill | Published 2016-03-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/spa-profile
References: [burkedecor](http://www.burkedecor.com/pages/burke-box)

'BurkeBOX' is a new [subscription box service](https://www.trendhunter.com/trends/hemper-box) that delivers home fragrances and other beauty items based on the customer's spa profile. While some subscription services adopt a one-size-fits-all approach, BurkeBox allows customers to request items that will fit their own personal preferences.

BurkeBox is a subscription service offered by lifestyle and home furnishings brand [Burke Decor](https://www.trendhunter.com/trends/h2v-skincare). When consumers sign up for BurkeBox, they are asked to choose a spa profile that best corresponds to their interests. These profiles include Warm + Earthy, Floral + Fruit or Cool + Fresh. Customers can then choose to receive a box monthly, every two months, every three months or just once. When the box arrives, customers will find three or four scent-coordinated products such as candles, [bath salts and soaps](https://www.trendhunter.com/trends/bathorium-value-bundles).

The flexibility of BurkeBox makes it ideal for consumers who may want to experiment with subscription services to determine what kinds of products they would like to receive.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 5% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Personalized Subscription Boxes:** Opportunity for subscription box services to offer customization options based on customer preferences.
- **Spa-inspired Fragrances:** Potential for beauty and fragrance industries to create products that evoke the spa experience.
- **Flexible Subscription Models:** Opportunity to introduce flexible subscription plans to cater to different customer preferences.

### Where This Applies

- **Subscription Box Services:** Disruptive innovation potential by offering personalized subscription boxes tailored to customer preferences.
- **Beauty and Fragrance:** Disruption can be achieved by developing spa-inspired products that enhance the sensory experience.
- **Home Decor and Furnishings:** Opportunity to collaborate with subscription box services and offer complementary products to enhance the spa experience at home.

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