# Manly Spa Experiences The Spa at the Four Seasons Resort in Vail Features Beer Bathing By Ryan Fowler | Published 2013-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/spa-experiences References: [foodbeast](http://foodbeast.com/content/2013/04/05/since-beer-spa-treatments-now-exist-we-can-die-happy/) The spa at the [Four Seasons Resort](https://www.trendhunter.com/trends/four-seasons-resort-orlando) in Vail offers special spa experiences that are all beer-related. The high-class hotel has teamed up with a company named [Crazy Mountain Brewing](https://www.trendhunter.com/trends/South-Seas-Distilleries) to create these all-beer spa experiences. The ’[Brew and Renew](https://www.trendhunter.com/trends/7-brew-drinks)’ treatment offers foot soaks, body wraps, scalp treatments, full body scrubs and of course actually drinking beer. All of these treatments are not just for kicks: the brews are actually good for your skin and hair. I can't believe that they don't offer this type of spa treatment everywhere across the world: many men would love to soak in beer all day. It wouldn't surprise me in the least if similar spas started popping up in the near future. With treatments ranging from $45 to $225, who could possibly resist? ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 25% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Beer-related Spa Experiences:** Opportunity for spa industry to introduce beer-themed treatments and experiences. - **Collaborations Between Hotels and Breweries:** Potential for hotels to partner with breweries to create unique spa experiences. - **Increased Demand for Masculine Spa Services:** Growing market for spa services tailored specifically to male clientele. ### Industries Being Reshaped - **Spa Industry:** Opportunity for spas to innovate by offering beer-related treatments and experiences. - **Hospitality Industry:** Hotels can explore collaborations with breweries to attract guests seeking unique spa experiences. - **Cosmetics and Skincare Industry:** Potential for creation of beer-infused skincare products catering to the male market. ## Related on Trend Hunter - [Martini-Themed Spa Experiences](https://www.trendhunter.com/trends/porn-spa-martini-experience.md) - [Scotland-Themed Spa Treatments](https://www.trendhunter.com/trends/hot-stone-massage.md) - [Seasonal Branded Spa Services](https://www.trendhunter.com/trends/seasonal-wellness-package.md) - [Seaside Resort Spas](https://www.trendhunter.com/trends/oceanstone-resort.md) - [Cannabis Spa Experiences](https://www.trendhunter.com/trends/full-bloom-facial.md) - [Luxury Icelandic Hotels](https://www.trendhunter.com/trends/the-reykvjavik-edition.md) - [Mother’s Day Skincare Treatments](https://www.trendhunter.com/trends/mothers-day-skincare-treatmen.md) - [Pizza-Themed Spas](https://www.trendhunter.com/trends/pizza-spa.md) - [Cheese-Themed Luxury Spas](https://www.trendhunter.com/trends/wedgewater-spa.md)