# Science-Backed Protein Powders Soylent Complete Protein Powder Supports Brain Health & Immunity By Laura McQuarrie | Published 2024-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soylent-complete-protein-powder References: [businesswire](https://www.businesswire.com/news/home/20240416559806/en)  [Soylent](https://www.trendhunter.com/trends/complete-protein-shake) went viral when its its powder-based food product and meal replacement was first introduced, and the innovative company is preparing to shake up the industry again with "the world’s most perfect protein powder," Soylent Complete Protein Powder. “With 30g of complete protein, 0g of sugar, and 25% of 28 essential vitamins and minerals, we’ve created a product that doesn’t just meet the standard for protein powders—it sets a new one," says Jamie Sullivan, VP of marketing at Soylent. The [vegan-friendly formula](https://www.trendhunter.com/trends/vegan-super-protein) with branch chain amino acids, MCT, DHA and omega-3 fatty acids supports muscle recovery and bone health, and its zero-sugar content promises to satisfy consumers who want great-tasting protein sources without compromising on their health goals. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 28% | Activity: 30% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Complete Protein Formulas:** Exploring formulations with additional essential nutrients beyond protein content could redefine the protein powder market. - **Innovative Functional Ingredients:** Incorporating unique ingredients like MCT and omega-3 fatty acids can offer new health benefits in protein powders. - **Vegan-friendly Options:** Developing plant-based protein powders with advanced amino acids can cater to the growing vegan consumer segment. ### Where This Applies - **Nutraceuticals:** The nutraceutical industry can explore synergistic combinations of protein and essential nutrients to create premium functional products. - **Food Supplements:** The food supplements industry could leverage innovative ingredients like DHA to enhance the nutritional profile of protein powders. - **Plant-based Foods:** Plant-based food companies may find opportunities in offering comprehensive protein powders tailored to vegan consumers seeking diverse health benefits. ## Related on Trend Hunter - [Plant-Based Powder Meal Replacements](https://www.trendhunter.com/trends/complete-meal-plant-based-powder.md) - [Plant-Based Protein Powder Lines](https://www.trendhunter.com/trends/plantbased-protein-powders1.md) - [Single-Ingredient Protein Powders](https://www.trendhunter.com/trends/just-one-protein.md) - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md) - [Protein-Rich Nutrition Support Shakes](https://www.trendhunter.com/trends/complete-protein-shake.md) - [Optimally Formulated Protein Supplements](https://www.trendhunter.com/trends/plant-protein-powder.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plant-based-protein-powders.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plantbased-protein-powder-1.md) - [Minimal-Ingredient Protein Powders](https://www.trendhunter.com/trends/plenish-plant-based-protein-powder.md)