# Soybean-Powered Natural Oil Cleansers ma:nyo Spotlights Its Pure Soybean Cleansing Oil By Kalin Ned | Published 2026-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soybean-cleansing-oil References: [amazon](https://www.amazon.com/Cleansing-Blackhead-Plant-Based-Suitable-Skincare/dp/B01N5K834V/?th=1&tag=trenhunt0f-20)  Leading Korean skincare brand [ma:nyo](https://www.trendhunter.com/trends/pure-soybean-cleansing-milk) offers its Pure Soybean Cleansing Oil — a natural [oil cleanser](https://www.trendhunter.com/trends/ethereal-cleansing-oil) designed to remove makeup, sunscreen, blackheads, and excess oil while simultaneously nourishing and hydrating the skin. ma:nyo's product features a blend of 14 plant-based oils that work together to deliver a deep yet gentle cleanse, effectively dissolving waterproof makeup and pore-clogging impurities without stripping the skin's natural moisture barrier. The formula has been dermatologist-tested and confirmed as safe for sensitive, dry, and acne-prone skin types. ma:nyo elevates the sensory experience of its Pure Soybean Cleansing Oil with a subtle citrus scent. It serves as the essential first step in a [double-cleansing routine](https://www.trendhunter.com/trends/double-cleansing-duo). The product's claims are reinforced by its popularity on social media. Image Credit: ma:nyo ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 55% | Activity: 67% | Freshness: 84% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Cleansing Oils:** Botanical oil blends are redefining facial cleansing by combining makeup removal, pore care, and skin nourishment in one gentle format. - **Barrier-friendly Skincare:** Formulas that cleanse without disrupting moisture barriers create space for sensitive-skin products that balance efficacy with dermatological reassurance. - **Social-proofed Beauty Routines:** Viral skincare adoption is accelerating demand for products that pair visible performance claims with shareable ritual-based usage. ### Sectors Adopting This - **Skincare:** Natural multifunctional cleansers point to premium product opportunities centered on hydration, acne-prone skin compatibility, and daily routine integration. - **Beauty Retail:** Retailers can benefit from cleanser formats that merge clean-label positioning, K-beauty credibility, and social media-driven consumer discovery. - **Personal Care Ingredients:** Soybean and plant-derived oils highlight growing ingredient-market potential for gentle, sustainable alternatives to conventional cleansing agents. ## Related on Trend Hunter - [Bean-Powered Cream Moisturizers](https://www.trendhunter.com/trends/bean-cream.md) - [Enzyme-Powered Peeling Gels](https://www.trendhunter.com/trends/enzyme-peeling-gel.md) - [All-In-One Soybean Cleansers](https://www.trendhunter.com/trends/pure-soybean-cleansing-milk.md) - [Fermented Barrier-Boosting Facial Oils](https://www.trendhunter.com/trends/oh-mega-milky-oil.md) - [Targeted Facial Cleansers](https://www.trendhunter.com/trends/cleanser-trio.md) - [Makeup-Dissolving Oil Cleansers](https://www.trendhunter.com/trends/hanyul-artemisia-soothing-cleansing-oil.md) - [22-Ingredient Organic Cleansers](https://www.trendhunter.com/trends/cosmic-cleansing-oil.md) - [Soy-Based Face Cleansers](https://www.trendhunter.com/trends/soy-face-cleansers.md) - [Mung Bean Cleansing Oils](https://www.trendhunter.com/trends/mung-bean-cleansing-oil.md)