# Soy Sauce Desserts The Chinatown Ice Cream Factory Creates Unusual and Exotic Flavors By Meghan Young | Published 2015-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soy-sauce-dessert References: [amny](http://www.amny.com/eat-and-drink/nyc-ice-cream-weird-flavors-you-have-to-try-1.8808788) & [chinatownicecreamfactory](http://www.chinatownicecreamfactory.com/) The Chinatown Ice Cream Factory, which is based in New York City, has created a few unique flavors over the years, yet its soy sauce dessert stands out more than most. Although there has been [soy sauce toppings](https://www.trendhunter.com/trends/notoko) in the past, this particular recipe blends the flavor right into the creamy mix. It is tough to imagine such a distinct [savory flavor](https://www.trendhunter.com/trends/quebec-blue-cheese-ice-cream) being incorporated into a sweet treat. The soy sauce dessert may be a novelty, but it brings a playful and unique experience to food enthusiasts. There are people out there who are constantly on the hunt to try new things and share viral-worthy content with people. By creating a soy sauce dessert, Chinatown Ice Cream Factory's word-of-mouth promotion skyrockets immediately. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Novelty Desserts:** Creating unique and unusual flavors in desserts offers a playful and unique experience for food enthusiasts. - **Viral Food Experiences:** The trend of trying new and unusual food and sharing it on social media creates opportunities for word-of-mouth promotion and increased visibility. - **Savory-sweet Fusion:** Incorporating savory flavors like soy sauce into sweet treats presents disruptive innovation opportunities by challenging traditional taste boundaries. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can capitalize on the trend of creating novelty desserts and leveraging viral food experiences. - **Restaurant and Hospitality:** Restaurants and hospitality businesses can incorporate savory-sweet fusion dishes, like soy sauce desserts, to attract and engage adventurous diners. - **Social Media and Influencer Marketing:** The rise of viral food experiences provides opportunities for social media marketing and influencer collaborations, particularly in the food and beverage industry. ## Related on Trend Hunter - [Soy Sauce Ice Creams](https://www.trendhunter.com/trends/banana-tree-soy-sauce-ice-cream.md) - [Unconventional Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project.md) - [Asian-Influenced Ice Creams](https://www.trendhunter.com/trends/sabai-creamery.md) - [Japanese-Inspired Ice Creams](https://www.trendhunter.com/trends/japanese-inspired-ice-cream.md) - [Asian-Flavored Ice Cream Ranges](https://www.trendhunter.com/trends/asianflavored-ice-cream.md) - [Savory Mushroom Ice Creams](https://www.trendhunter.com/trends/mushroom-ice-cream.md) - [Soy Sauce Tasting Kits](https://www.trendhunter.com/trends/soy-sauce-tasting.md) - [Rice-Based Ice Creams](https://www.trendhunter.com/trends/the-rice-creamery.md) - [Burger-Inspired Ice Creams](https://www.trendhunter.com/trends/cheeseburger-ice-cream.md)