# Japanese Soy Milk Pouches Peace Emphasizes Japan's Unique Tofu-Making Traditions By Kalin Ned | Published 2023-10-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/soy-milk-pouch References: [peace-soymilk](https://peace-soymilk.com/)  [Peace's](https://www.trendhunter.com/trends/acne-healing-dots) soy milk pouches offer a delicious and convenient on-the-go solution while also preserving and sharing Japan's disappearing tofu-making traditions. Kazunori Ishibashi, the founder of Peace, created the brand with the hope of uplifting the essence of [artisanal tofu](https://www.trendhunter.com/trends/saucy-tofu-meal-kits) in the modern world. Peace's soy milk pouches are additive-free and packaged to stay fresh for 30 days. The main ingredient of this product is Tamahomare soybeans. Mixed in with water, the recipe has a pleasant and mild flavor that highlights the subtle natural sweetness of soybeans. Peace has been on the market since August 2023 and is sold in packs of ten soy milk pouches (each weighing 200 grams) online. The packaging aesthetic is minimal and ethereal, effectively complimenting the unique and authentic recipe that Peace shares with the world. Image Credit: Peace ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 16% | Activity: 27% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Convenient On-the-go Food:** Peace's soy milk pouches offer a delicious and convenient on-the-go solution while also preserving and sharing Japan's disappearing tofu-making traditions. - **Artisanal Food Revival:** Peace emphasizes Japan's unique tofu-making traditions, uplifting the essence of artisanal tofu in the modern world. - **Long-lasting Freshness:** Peace's soy milk pouches are packaged to stay fresh for 30 days, providing consumers with a longer shelf life for their soy milk. ### Where This Applies - **Food and Beverage:** Peace's soy milk pouches offer a convenient and flavorful alternative in the food and beverage industry. - **Health and Wellness:** Peace's soy milk pouches cater to the health-conscious market, providing a nutritious and additive-free option. - **Packaging and Storage:** Peace's packaging design and long-lasting freshness address the need for innovative and efficient packaging solutions. ## Related on Trend Hunter - [Easy-Drinking Oat Milks](https://www.trendhunter.com/trends/misola-foods.md) - [Earth-Inspired Special-Edition Tofu Packaging](https://www.trendhunter.com/trends/tofu-packaging.md) - [Simple Protein-Infused Soymilks](https://www.trendhunter.com/trends/simple-organic-soymilk.md) - [Eco Nut Milk Concentrates](https://www.trendhunter.com/trends/plant-milk-concentrates.md) - [Fresh Single-Serving Tofus](https://www.trendhunter.com/trends/clearspring-silken-tofu.md) - [Pea Protein Beverages](https://www.trendhunter.com/trends/tiptoh.md) - [Plant-Based Milk Pods](https://www.trendhunter.com/trends/plantbased-milk-pods.md) - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md) - [Barista-Quality Pea-Based Milks](https://www.trendhunter.com/trends/pea-based-milk.md)