# Squeezable Superfood Mayonnaise Probios' Organic Soy Mayo is Infused with Ginger and Turmeric By Laura McQuarrie | Published 2018-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/soy-mayo References: [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/250/2017/us/products/view/product_id:31134/cat:37491) & [probios.it](http://www.probios.it/en/product/2221/organic-soy-mayo-with-ginger-and-turmeric/) On top of making its Natural Organic Soy Mayo, Probios also offers a unique flavor that is infused with [ginger and turmeric](https://www.trendhunter.com/trends/ginger-turmeric-paste). Both of these varieties are [packaged in tubes](https://www.trendhunter.com/trends/tahini-dressings) for ease of use, offering a convenient way for consumers to enjoy the egg-free spread. The soy-based mayonnaise spreads are made with simple ingredients like sunflower oil, lemon juice, apple cider vinegar, cane sugar, salt and guar gum as a thickener. As such, the [simply made mayonnaise](https://www.trendhunter.com/trends/ms-foods-only-ingredients) is vegan and gluten-free. Probios' range of soy mayo products also includes an array of unique flavors such as Soy Mayo with Beet, Soy Mayo with Hemp, as well as 'Mayorice,' another egg-free, vegan mayonnaise option that is made with a base of rice. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Squeezable Superfood Mayonnaise:** Probios' Organic Soy Mayo infused with ginger and turmeric creates a disruptive innovation opportunity in the condiment industry. - **Vegan and Gluten-free Mayo:** The rise in demand for vegan and gluten-free alternatives presents a disruptive innovation opportunity for companies in the condiment industry. - **Flavored Soy Mayo Varieties:** The introduction of unique flavors like beet and hemp in soy mayo provides a disruptive innovation opportunity for companies to cater to diverse consumer preferences. ### Sectors Adopting This - **Condiment Industry:** The demand for innovative and healthier condiment options has the potential to drive disruption in the condiment industry. - **Vegan Food Industry:** The increasing popularity of vegan mayo creates opportunities for disruptive innovation and product development in the vegan food industry. - **Gluten-free Food Industry:** The growing demand for gluten-free alternatives in condiments offers opportunities for disruptive innovation in the gluten-free food industry. ## Related on Trend Hunter - [Oat-Based Vegan Mayos](https://www.trendhunter.com/trends/organic-vegan-mayo.md) - [Umami Plant-Based Mayos](https://www.trendhunter.com/trends/kewpie-vegan-mayo-dressing-and-spread.md) - [Umami Mayonnaise Condiments](https://www.trendhunter.com/trends/miso-mayo.md) - [Creamy Chickpea-Based Spreads](https://www.trendhunter.com/trends/nike-vmayo.md) - [Southern-Style Egg-Free Mayos](https://www.trendhunter.com/trends/plantbased-mayo.md) - [Free-From Olive Oil Condiments](https://www.trendhunter.com/trends/olive-oil-mayo.md) - [Versatile Creamy Vegan Sauces](https://www.trendhunter.com/trends/notmayo-chipotle.md) - [Free-From Condiment Collections](https://www.trendhunter.com/trends/shelfstable-condiments.md) - [Umami Soy-Free Sauces](https://www.trendhunter.com/trends/umami-joy-sauce.md)