# Udder Milk Containers Soy Mamelle is Udderly Unique and Healthy By Meghan Young | Published 2011-01-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/soy-mamelle References: [thedieline](http://www.thedieline.com/blog/2010/2/5/soy-mamelle.html) & [kian.ru](http://kian.ru/life/) Get as natural as possible with Soy Mamelle. Of course, half the battle is illusion, which the 'udderly' unique packaging takes care of. This clever concept is modeled after a cow's udder. Designed by Russian agency Kian, the Soy Mamelle packaging is also important as it illustrates that [soy milk](https://www.trendhunter.com/trends/simple-organic-soymilk) is, in fact, [identical to cow milk in taste](https://www.trendhunter.com/trends/remilk-the-new-milk). The green accents on the container also promote the [eco-consciousness](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge) of the product, as well as its concentration on nature. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 17% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Udder-inspired Packaging:** Opportunity for companies to differentiate their product through clever and unique packaging designs. - **Eco-conscious Packaging:** Growing trend in consumer preference for sustainable and environmentally-friendly packaging materials. - **Plant-based Milk Alternatives:** Increasing demand for non-dairy milk options as consumers become more health and environmentally conscious. ### Where This Applies - **Food and Beverage:** Opportunity to differentiate products and appeal to health and eco-conscious consumers through innovative and sustainable packaging designs. - **Retail:** Opportunity to meet consumer demand for eco-friendly packaging and plant-based milk alternatives by offering a variety of products and brands. - **Packaging:** Opportunity to develop and market new and innovative packaging designs that cater to the growing trend of eco-conscious and health-conscious consumers. ## Related on Trend Hunter - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Employee-Designed Milk Cartons](https://www.trendhunter.com/trends/everyday-milk.md) - [Combination Milk Cartons](https://www.trendhunter.com/trends/triballat-noyal.md) - [Animal-Free Dairy Milks](https://www.trendhunter.com/trends/bored-cow.md) - [Augmented Reality Milk Cartons](https://www.trendhunter.com/trends/emmi-milk-cartons.md) - [Carbonated Milk Sodas](https://www.trendhunter.com/trends/ps-milk-sodas.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Japanese Soy Milk Pouches](https://www.trendhunter.com/trends/soy-milk-pouch.md)