# Tie-Dyed Fashion Photography Stefan Giftthaler's Soviet Swimming Series is Chromatically Surreal By Meghan Young | Published 2011-07-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/soviet-swimming References: [behance.net](http://www.behance.net/gallery/Qvest-Magazine-Soviet-Swimming/1767908) & [stefangiftthaler](http://www.stefangiftthaler.com) It seems like the appreciation for [natural light leaks](https://www.trendhunter.com/trends/nonnas-cam) that a photographer can experience with [film cameras](https://www.trendhunter.com/trends/vint) such as the popular Lomo has spawned into a whole other movement, which can be seen in the Soviet Swimming photo series. As though tie-dyed like a t-shirt from the 70s, this shoot has a [vintage look](https://www.trendhunter.com/trends/retrova) that isn't entirely organic. Shot by Italy-based photographer Stefan Giftthaler, who happens to have used this technique more than once, the Soviet Swimming photo series has a surreal quality to it since it appears as though it has been shot in the middle of a rainbow. Appearing in a recent issue of Qvest Magazine, the Soviet Swimming photo series is quietly magical, as though saying that summer can be full of enchanting experiences. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 85% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Tie-dyed Fashion:** The trend of tie-dyed fashion continues to capture the attention of consumers, creating opportunities for retailers to offer new and unique variations of the style. - **Vintage Aesthetic:** The growing popularity of vintage aesthetic in fashion and photography suggests there may be room for innovation in the way companies market their products to stand out in the market. - **Natural Light Photography:** As the appreciation for natural light photography grows, there may be opportunities for camera and software companies to develop innovative equipment and filters to enhance the quality of pictures. ### Where This Applies - **Fashion:** The trend of tie-dyed fashion creates an opportunity for clothing manufacturers and designers to implement new dyeing and printing techniques to offer unique styles that capture the attention of consumers. - **Photography:** The growing demand for vintage aesthetic photography creates opportunities for photographers to experiment with new techniques and camera styles to produce high-quality natural light photos for their clients. - **Publishing:** The use of surreal photography in publications such as magazines offers opportunities for publishers to create visually stunning content that captures the reader's attention and creates a more engaging experience. ## Related on Trend Hunter - [Sleek Analog Film Cameras](https://www.trendhunter.com/trends/lomoapparat.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Reimagined Tie Dye Rugs](https://www.trendhunter.com/trends/tie-dye-collection.md) - [Retro Doll-Themed Cameras](https://www.trendhunter.com/trends/barbie-film-camera.md) - [Naturally Dyed Interior Designs](https://www.trendhunter.com/trends/marianne-tiegen.md)