# Low-Alc Canned Rosés This Sparkling Rosé from sovi Combines Strawberry and Grapefruit Flavors By Jana Pijak | Published 2023-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sovi References: [drinksovi](https://drinksovi.com/collections/sovi-cans/products/sparkling-rose-cans-4-pack?variant=45568255033590)  This Sparkling Rosé from conscious beverage brand sovi is now available in a 4-pack canned format. The dry and effervescent blend features hints of strawberry, cream, and ruby red grapefruit flavors for a truly unique taste. Crafted with sober curious consumers in mind, sovi's Rosé suits any occasion and can be paired with meals or savored on its own. The wine is made from a blend of Pinot Noir and Tempranillo -- sourced from California's Clarksburg AVA -- and embodies sustainability and quality. The company crafts each beverage with sustainable practices in mind, including whole-cluster pressing and stainless-steel fermentation techniques. At less than 0.5% ABV per can, this Sparkling Rosé is a guilt-free option for wine drinkers and is ideal for consumers looking to cut down on their alcohol consumption following the upcoming holiday season. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 66% | Activity: 57% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-alc Canned Rosés:** Offering a guilt-free option for wine drinkers, low-alcohol canned rosés cater to consumers looking to cut down on their alcohol consumption. - **Sparkling Rosé in Canned Format:** The availability of sparkling rosé in a convenient canned format provides a unique and effervescent option for wine lovers on the go. - **Sustainable and Quality-focused Beverages:** Conscious brands like sovi are crafting sustainable and high-quality beverages, appealing to consumers who value both environmental responsibility and taste. ### Who This Affects Most - **Beverage Industry:** The introduction of low-alcohol canned rosés presents a disruptive innovation opportunity within the beverage industry. - **Wine Industry:** The rise of sparkling rosé in a canned format opens up new possibilities for innovation and expansion within the wine industry. - **Sustainability Industry:** The focus on sustainable and quality-focused beverages reflects a growing consumer demand for environmentally responsible options, creating opportunities for disruptive innovation within the sustainability industry. ## Related on Trend Hunter - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Non-Alcoholic Red Wines](https://www.trendhunter.com/trends/non-alcohol-wine.md) - [Alcohol-Removed Rosés](https://www.trendhunter.com/trends/alcoholremoved-ros.md) - [Non-Alcoholic Sparkling Rosés](https://www.trendhunter.com/trends/sparkling.md) - [Non-Alcoholic Sparkling Rosés](https://www.trendhunter.com/trends/free-af-sparkling-rose.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Aromatic Alcohol-Free Wines](https://www.trendhunter.com/trends/eisberg-grenache-ros.md) - [Rosé-Inspired Apéritifs](https://www.trendhunter.com/trends/tres-rose.md) - [Non-Alcoholic Rosé Wines](https://www.trendhunter.com/trends/bodvr-no-0.md)