# Southwest-Style Veggie Wraps Starbucks' New Southwest Veggie Wrap Feature Bold Flavors By Katherine Pendrill | Published 2020-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/southwest-veggie-wrap References: [brandeating](https://www.brandeating.com/2020/03/starbucks-introduces-two-new-breakfast-wraps.html) & [starbucks](https://www.starbucks.com/menu/product/2123194/single?parent=%2Ffood%2Fhot-breakfast%2Fbreakfast-sandwiches-and-wraps) With spring on the horizon, [Starbucks](https://www.trendhunter.com/trends/spicy-falafel-pocket) has just debuted two tasty [new breakfast wraps](https://www.trendhunter.com/trends/new-breakfast-wraps): the Bacon, Sausage & Egg Wrap and the Southwest Veggie Wrap. Though officially dubbed 'wraps,' these new dishes are as hearty as any [breakfast burrito](https://www.trendhunter.com/trends/homestyle-breakfast-burritos). The new Southwest Veggie Wrap draws inspiration from Mexican ingredients such as cotija cheese, pico de gallo, and jalapeno cream cheese. These flavorful ingredients are also paired with cage-free scrambled eggs, black beans, sous vide potatoes, all wrapped up in a salsa tortilla for a bold and hearty breakfast. For those looking for a little more protein in their morning meal, the new Bacon, Sausage & Egg Wrap features double-smoked bacon and sausage, paired with cage-free scrambled eggs, sous vide potatoes, and cheddar cheese, all wrapped up in a flour tortilla. Image Credit: *Starbucks.* ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 28% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hearty Breakfast Wraps:** Opportunity for food companies to create their own version of high protein, flavorful breakfast wraps. - **Mexican-inspired Breakfast Dishes:** Opportunity for restaurants to incorporate Mexican flavors in their breakfast menus. - **Marketing Limited Time Offers:** Opportunity for businesses to enhance their marketing strategy via LTOs that showcase unique flavors and ingredients. ### Industries Being Reshaped - **Food and Beverage:** Food companies can leverage the popularity of wraps to cater to on-the-go customers. - **Restaurant:** Restaurants can enhance their breakfast menu offerings to keep up with changing consumer preferences. - **Marketing and Advertising:** Marketing firms can help businesses create innovative LTO campaigns to boost sales and customer engagement. ## Related on Trend Hunter - [Vegetarian Breakfast Burritos](https://www.trendhunter.com/trends/sizzli-veggie-burrito.md) - [Ultra-Convenient QSR Breakfast Wraps](https://www.trendhunter.com/trends/wendys-breakfast-wraps.md) - [Freshly Added Breakfast Wraps](https://www.trendhunter.com/trends/bk-breakfast-wrap.md) - [QSR Breakfast Tex-Mex Wraps](https://www.trendhunter.com/trends/breakfast-california-crunchwrap.md) - [Southwest-Style Caesar Wraps](https://www.trendhunter.com/trends/southwest-chicken-caesar-wrap.md) - [Spicy QSR Breakfast Burritos](https://www.trendhunter.com/trends/wendys-breakfast-burrito.md) - [Protein-Filled Breakfast Wraps](https://www.trendhunter.com/trends/dunkin-1.md) - [Breakfast Burrito Menus](https://www.trendhunter.com/trends/avocado-egg-cheddar-breakfast-burrito.md) - [Tex-Mex QSR Breakfast Wraps](https://www.trendhunter.com/trends/taco-bell-breakfast-crunchwrap.md)