# Southwestern-Inspired Menu Items Jason’s Deli is Serving Up a New Southwest Turkey Club Sandwich By Katherine Pendrill | Published 2026-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/southwest-turkey-club References: [restaurantnews](https://www.restaurantnews.com/jasons-deli-southwestern-inspired-menu-deal-a-bration-063026/)  Summer has arrived and [Jason's Deli](https://www.trendhunter.com/trends/jasons-deli-fall-menu) is cranking up the flavor with two new Southwestern-inspired menu items: the new [Southwest Turkey Club](https://www.trendhunter.com/trends/southwest-chicken-caesar-wrap) and the new Mexican Street Corn Pasta Salad. Inspired by Southwestern flavors like Hatch green chiles, the new menu "is really about food that feels familiar, but a little more fun and unexpected," says Blake Parker, the Chief Innovation Officer at [Jason’s Deli](https://www.trendhunter.com/trends/cheesy-truffle-pastas). The new Southwest Turkey Club sandwich starts with smoked turkey and then adds Hatch green chiles, bacon, pepper jack cheese, avocado, green onions, and Mexican street corn crema, all served on unique Hatch green chile flatbread. On the other hand, the new Mexican Street Corn Pasta Salad features rotini pasta paired with corn, black beans, pico de gallo, green onions, fresh watermelon, and Mexican street corn crema. Both of the new items are available now through September 30th. Image Credit: Jason's Deli ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 38% | Activity: 36% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Southwestern Flavor Fusion:** Familiar deli formats gain renewed relevance when regional ingredients like Hatch green chiles, street corn crema, and avocado create differentiated menu experiences with broad mainstream appeal. - **Seasonal Limited-time Offerings:** Short-run summer menus provide restaurants with a low-risk platform for testing bold flavor combinations, measuring demand, and building urgency around new product discovery. - **Street Food-inspired Comfort:** Casual dining brands are translating street food cues into sandwiches and pasta salads, opening space for playful, portable items that balance novelty with approachable comfort. ### Sectors Adopting This - **Fast Casual Dining:** Restaurants in this segment can stand out by pairing recognizable core items with regional flavors, premium textures, and limited-time storytelling that encourage repeat visits. - **Foodservice Ingredients:** Ingredient suppliers have opportunities around scalable Southwestern components such as chile flatbreads, crema-style sauces, and prepared vegetable blends tailored for operational consistency. - **Prepared Foods Retail:** Grab-and-go meals and deli counters can benefit from restaurant-inspired salads and sandwiches that bring seasonal flavor innovation into convenient retail formats. ## Related on Trend Hunter - [Crisp-Textured Deli Menu Items](https://www.trendhunter.com/trends/apple-harvest-lineup.md) - [Chipotle Turkey Sub Sandwiches](https://www.trendhunter.com/trends/baja-chipotle-turkey-sub.md) - [Premium Toasted Ciabatta Sandwiches](https://www.trendhunter.com/trends/toasted-ciabatta-sandwiches.md) - [Salsa-Topped Chicken Sandwiches](https://www.trendhunter.com/trends/spicy-fiesta-chicken.md) - [Summer-Inspired Sandwich Wraps](https://www.trendhunter.com/trends/mr-pickles-wraps.md) - [Healthy Summer Offerings](https://www.trendhunter.com/trends/healthy-summer-offerings.md) - [Summer-Ready QSR Menus](https://www.trendhunter.com/trends/chicken-salad1.md) - [Autumnal Deli Lunch Menus](https://www.trendhunter.com/trends/toojays-deli-fall-menu.md) - [Southern-Inspired Summer Salads](https://www.trendhunter.com/trends/gourmet-salads.md)