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# Warming Tex-Mex Soups
gusto! is Serving Up Bowls of Southwest Poblano Soup This Season

By Katherine Pendrill | Published 2024-12-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/southwest-poblano-soup
References: [qsrmagazine](https://www.qsrmagazine.com/news/gusto-introduces-southwest-poblano-soup-for-winter-season/) & [order.whatsyourgusto](https://order.whatsyourgusto.com/menu/gusto-chamblee/products/82681979)

![Warming Tex-Mex Soups](https://cdn.trendhunterstatic.com/thumbs/554/southwest-poblano-soup.jpeg)

The Atlanta-based fast-casual bowl and wrap concept, [gusto!](https://www.trendhunter.com/trends/panko-crispy-chicken), recently unveiled a new [Southwest Poblano](https://www.trendhunter.com/trends/southwest-steak-burrito) Soup for the winter season.

Available beginning on December 10th, gusto!'s new Southwest Poblano Soup will be available exclusively from the brand's Chamblee location on Peachtree Blvd. The warm and hearty Tex-Mex soup combines [roasted poblano peppers](https://www.trendhunter.com/trends/steak-poblano-rolled-quesadilla) with zesty tomatillos and tender hominy, all simmered together with aromatic spices like garlic, cilantro, and oregano. You can also add a scoop of brown rice for some extra protein. As gusto! Founder & CEO Nate Hybl puts it, "gusto! is excited about this latest addition to the menu and believes it’ll quickly become a guest favorite. The Southwest Poblano Soup is a hearty and healthy option to keep guests warm during these cold months.”

Image Credit: gusto!

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 12% | Activity: 13% | Freshness: 32%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Ethnic Flavor Fusion:** Combining diverse flavors from different ethnic cuisines creates unique culinary experiences, appealing to adventurous eaters.
- **Seasonal Menu Offerings:** Introducing limited-time seasonal dishes can attract customers looking for novelty and exclusive dining experiences.
- **Healthy Comfort Foods:** Balancing indulgence and nutrition, healthy variations of comfort food cater to consumers seeking guilt-free dining options.

### Sectors Adopting This

- **Fast-casual Dining:** Innovations in fast-casual dining emphasize quality, customization, and speed, reshaping consumer expectations of quick service restaurants.
- **Soup and Stew Market:** The growing demand for convenient and hearty meal solutions is fueling experimentation in the soup and stew market.
- **Tex-mex Cuisine:** Tex-Mex cuisine continues to expand its influence, driving the creation of fusion dishes that capture the essence of Southwestern culinary traditions.

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