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# Southwest-Style Pasta Salads
Friendly's Has a New Southwest Pasta Spiked with Sriracha

By Katherine Pendrill | Published 2022-08-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/southwest-pasta
References: [fastfoodpost](https://www.fastfoodpost.com/friendlys-adds-new-southwest-pasta-to-happy-ending-menu-offers-free-sundae-with-purchase/)

![Southwest-Style Pasta Salads](https://cdn.trendhunterstatic.com/thumbs/485/southwest-pasta.jpeg)

Pasta salad is a summer staple and now you can get your fix at Friendly's with the launch of the chain's new Southwest Pasta.

Added to the chain's existing [Happy Ending Menu](https://www.trendhunter.com/trends/happy-ending-meal-deal), the new Southwest Pasta is a Southwestern-style take on a [cold pasta salad](https://www.trendhunter.com/trends/summer-salad1). The dish is made with spiraled pasta and Southwest-style chopped beef spiked with Sriracha. The whole thing is then topped with shredded Monterey Jack cheese, jalapeños, and diced tomato. The pasta salad is also served with a grilled ciabatta roll on the side.

The new dish joins other popular options on the Happy Ending's Menu, including the tasty Turkey Club Supermelt Sandwich, [Doritos](https://www.trendhunter.com/trends/chorizo-nachos) Cool Ranch Chopped Cheeseburger, $100,000 Cobb Salad, and more.

Image Credit: Friendly's

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 32% | Activity: 50% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Southwest-style Pasta Salads:** The trend of incorporating Southwestern flavors and sriracha in pasta salads offers an innovative opportunity for restaurant menus and packaged food products.
- **Happy Ending's Menu:** The Happy Ending's Menu trend presents a unique opportunity for restaurants to offer limited-time menu items that appeal to consumers seeking new and exciting food options.
- **Cold Pasta Salads:** The rise in popularity of cold pasta salads as a summer staple presents an opportunity for food companies to offer innovative and convenient ready-to-eat options for consumers.

### Industries Being Reshaped

- **Restaurant Industry:** Restaurants can capitalize on the trend of Southwest-style pasta salads by offering unique menu items that cater to consumer preferences for bold and spicy flavors.
- **Packaged Foods Industry:** The increasing demand for convenient and flavorful ready-to-eat pasta salads offers opportunities for packaged food companies to innovate and offer new product options to consumers.
- **Fast Food Industry:** The Happy Ending's Menu trend presents an opportunity for fast food chains to offer limited-time menu items that appeal to consumers seeking new and exciting food options.

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