# Chipotle Grilled Chicken Sandwiches Mary Brown's Southwest Grilled Chicken Sandwich Has Arrived By Katherine Pendrill | Published 2024-01-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/southwest-grilled-chicken-sandwich References: [canadify](https://canadify.com/2024/01/02/mary-browns-new-southwest-grilled-chicken-sandwich-arrives/)  Newfoundland-born chicken chain [Mary Brown’s](https://www.trendhunter.com/trends/brandnew-grilled-chicken-sandwich) may be best known for its crispy chicken sandwiches, but the release of the new [Southwest Grilled Chicken Sandwich](https://www.trendhunter.com/trends/spicy-chicken-offering) demonstrates a move to diversify the brand's menu. Ideal for those who are looking for something a little lighter, the new Southwest Grilled Chicken Sandwich is made with the brand’s new juicy chicken breast filet, instead of a crispy fried filet. The chicken breast is then topped with a new [sweet and smoky ancho chipotle sauce](https://www.trendhunter.com/trends/baja-chipotle-turkey-sub), alongside freshly shredded lettuce, sliced tomato, and red onion, all served on a fluffy brioche bun. The new Southwest Grilled Chicken Sandwich can be ordered a la carte or as part of a combo from participating locations nationwide. Image Credit: Mary Brown’s ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 8% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Diversification of Menus:** Mary Brown's move to diversify their brand's menu with the new Southwest Grilled Chicken Sandwich. - **Healthier Options:** The release of the new Southwest Grilled Chicken Sandwich offers a lighter choice for those seeking healthier options. - **New Flavors and Ingredients:** The addition of the sweet and smoky ancho chipotle sauce to the Southwest Grilled Chicken Sandwich introduces new flavors to the menu. ### Where This Applies - **Fast Food Chains:** Fast food chains like Mary Brown's are constantly looking to expand their menu options to cater to a wider range of customer preferences. - **Poultry Products:** The introduction of the juicy chicken breast filet in the Southwest Grilled Chicken Sandwich creates opportunities for the poultry industry. - **Bakery Products:** The fluffy brioche bun used in the Southwest Grilled Chicken Sandwich highlights the potential for innovation in the bakery industry. ## Related on Trend Hunter - [Juicy Grilled Chicken Sandwiches](https://www.trendhunter.com/trends/brandnew-grilled-chicken-sandwich.md) - [Korean-Inspired Chicken Sandwiches](https://www.trendhunter.com/trends/kcrunch-sandwich.md) - [Nashville-Inspired Canadian QSRs](https://www.trendhunter.com/trends/mary-browns-chicken.md) - [Sweetened BBQ Chicken Dishes](https://www.trendhunter.com/trends/honey-bbq-signature-chicken.md) - [Spicy Grilled Chicken Sandwiches](https://www.trendhunter.com/trends/grilled-spicy-deluxe-sandwich.md) - [Saucy Grilled Chicken Sandwiches](https://www.trendhunter.com/trends/new-grilled-chicken-sandwich.md) - [Carolinian-Style BBQ Sandwiches](https://www.trendhunter.com/trends/carolina-bbq-original-chicken-sandwich.md) - [Spicy Adobo Chicken Sandwiches](https://www.trendhunter.com/trends/kickin-chipotle-chicken-sandwich.md) - [Spicy-Sweet Chicken Sandwiches](https://www.trendhunter.com/trends/mango-habanero-crispy-chicken-sandwich.md)