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# Spicy Fried Chicken Sandwiches
Zaxby's Southwest Chipotle Fillet Sandwich Features Chipotle Aioli

By Katherine Pendrill | Published 2019-10-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/southwest-chipotle-fillet-sandwich
References: [fastfoodpost](https://www.fastfoodpost.com/zaxbys-introduces-new-smokehouse-cheddar-bbq-fillet-sandwich-and-new-southwest-chipotle-fillet-sandwich/) & [facebook](https://www.facebook.com/Zaxbys/photos/p.10156673916958309/10156673916958309/?type=1&theater)

It may be cooling down outside, but things are heating up at [Zaxby's](https://www.trendhunter.com/trends/fried-chicken-philly) with the launch of the chain's new Smokehouse Cheddar BBQ Fillet Sandwich and the Southwest Chipotle Fillet Sandwich. The new sandwiches are designed to celebrate the upcoming release of the film “Jumanji: The Next Level."

Of Zaxby's two new sandwich options, the Southwest Chipotle Fillet Sandwich is the spicier of the two. The sandwich starts with a seasoned, hand-breaded chicken fillet topped with chipotle aioli, pepper Jack cheese, lettuce, tomatoes, and jalapeños. In contrast, the Smokehouse Cheddar BBQ Fillet Sandwich is a buttery Texas toast sandwich featuring a hand-breaded chicken fillet, cheddar cheese, onion rings, bacon strips, mayo, and BBQ sauce. Both sandwiches are available on their own, or paired with Crinkle Fries as part of a meal.

Image Credit: *Zaxby's.*

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 8% | Activity: 14% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Spicy Chicken Sandwiches:** Explore opportunities to create innovative and unique spicy chicken sandwich options that cater to consumer demand for bold flavors and heat.
- **Film Tie-in Products:** Capitalizing on the popularity of films and other media through limited-time menu items can create buzz and drive sales for restaurants.
- **Creative Sauce Combinations:** Experiment with different sauce combinations to elevate traditional sandwiches and offer customers new and exciting flavor profiles.

### Sectors Adopting This

- **Fast Food:** Fast food chains can introduce spicy fried chicken sandwiches to their menus to attract customers seeking bold and flavorful options.
- **QSR Dining:** Quick-service restaurants can capitalize on the film tie-in trend by creating limited-edition sandwiches inspired by popular movies.
- **Casual Dining:** Casual dining establishments can incorporate unique sauce combinations into their menu offerings to provide customers with memorable dining experiences.

## Related on Trend Hunter

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