# Mini Deep-Fried Burritos Jack in the Box Just Added New Southwest Chicken Mini Chimichangas By Katherine Pendrill | Published 2024-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/southwest-chicken-mini-chimichangas References: [brandeating](https://www.brandeating.com/2024/06/jack-in-the-box-new-mini-chimichangas.html)  [Jack in the Box](https://www.trendhunter.com/trends/birria-tiny-tacos) has teamed up with the movie "Deadpool & Wolverine" to debut a new Southwest Chicken Mini Chimichangas offering – also called 'Mini Chimi Bang Bangs' in a nod to the Deadpool franchise. If you've never had one before, a chimichanga is essentially a [deep-fried burrito](https://www.trendhunter.com/trends/grilled-burrito-dippers). Jack in the Box's version is shrunken in size and stuffed with a Southwest chicken filling. The chimichangas can be ordered Classis (without any toppings) or Sauced & Loaded, which features a topping of shredded cheddar, cheese sauce, shredded lettuce, and taco sauce. Even more exciting than the new dish, Jack in the Box has announced that the 100 customers who order a Mini Chimi Bang Bangs $10 Fan Favs Box at each location will receive a limited-edition Deadpool x Jack in the Box antenna ball. Image Credit: Jack in the Box ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 31% | Activity: 28% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Collaborative Marketing Campaigns:** Brands partnering with popular movie franchises to introduce themed products can attract diverse consumer bases and boost brand loyalty. - **Miniature Food Offerings:** Scaled-down versions of traditional dishes cater to convenience-focused consumers looking for quick and easy meal options. - **Loaded Food Variants:** Elevating basic food items with multiple toppings and customization options enhances the dining experience and appeals to adventurous eaters. ### Industries Being Reshaped - **Fast Food:** Introducing limited-edition branded items can create buzz and draw in customers seeking exclusive culinary experiences. - **Entertainment Partnerships:** Strategic collaborations between food brands and major movie franchises present new avenues for cross-promotional opportunities. - **Convenience Foods:** The demand for easily consumable, flavorful mini-meal options is prompting innovations in the convenience food sector. ## Related on Trend Hunter - [Hybrid Nacho Tacos](https://www.trendhunter.com/trends/nacho-tiny-tacos.md) - [Dipable Mini Birria Tacos](https://www.trendhunter.com/trends/birria-tiny-tacos.md) - [Movie-Celebrating Waffle Snacks](https://www.trendhunter.com/trends/chicken-and-waffle-sticks.md) - [Sauce-Filled Chicken Wraps](https://www.trendhunter.com/trends/jack-in-the-box-2.md) - [Sharable Taco Boxes](https://www.trendhunter.com/trends/tiny-taco-big-box.md) - [Chicken Noodle-Stuffed Burritos](https://www.trendhunter.com/trends/sauced-loaded-chicken-noodle-burrito.md) - [Multi-Snack Meal Boxes](https://www.trendhunter.com/trends/mega-munchie-box.md) - [Fajita-Style Chicken Wraps](https://www.trendhunter.com/trends/jack-wraps.md) - [Spicy Grilled Chicken Wraps](https://www.trendhunter.com/trends/grilled-chicken-wraps.md)