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# Smoky Southwest Sandwiches
The Jack in the Box Southwest Cheddar Cheeseburger is High-Quality

By Michael Hemsworth | Published 2020-06-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/southwest-cheddar-cheeseburger
References: [chewboom](https://www.chewboom.com/2020/06/18/jack-in-the-box-introduces-new-southwest-cheddar-cheeseburger/) & [jackinthebox](https://www.jackinthebox.com)

The [Jack in the Box](https://www.trendhunter.com/trends/sourdough-smashed-jack) Southwest Cheddar Cheeseburger is a new offering from the [QSR](https://www.trendhunter.com/trends/smashed-jack-burger) brand that will provide consumers with a high-quality sandwich to enjoy when seeking out a [flavorful alternative to conventional burger offerings](https://www.trendhunter.com/trends/chilis-big-qp-burger).

The sandwich starts off with a pure beef patty that is cooked to perfection before being topped with a smoked cheddar cheese slice, chipotle sauce, grilled onions, lettuce and tomatoes. The burger is served on a buttery bakery bun to further enhance the artisan-quality nature of the sandwich.

The Jack in the Box Southwest Cheddar Cheeseburger is available at participating locations as part of a combo meal deal that is paired with a side of fries and a drink for $4.99.

Image Credit: Jack in the Box

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 36% | Activity: 48% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **High-quality Burger Offerings:** Fast food chains can explore high-end burger ingredients and flavors to capture consumers looking for a flavorful alternative to conventional burgers
- **Artisan-quality Sandwiches:** QSR brands can create artisan-quality sandwiches to cater to consumers seeking unique and premium fast food options
- **Combo Meal Deals:** Fast food chains can create value deals for consumers by offering combined meal deals with sandwiches, sides and drinks to boost sales and customer satisfaction

### Where This Applies

- **Fast-food:** Fast food chains can innovate their menu offerings to cater to changing consumer preferences and stand out in the competitive industry
- **Food and Beverage:** Food and beverage companies can develop high-quality and unique ingredients to cater to the demand for artisanal products in the consumer market
- **Restaurant:** Restaurants can create combo meal deals to offer value for money to customers and increase sales while improving customer satisfaction

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