# Smoked Cheddar Cheese Burgers Jack in the Box's Southwest Cheddar Cheeesburger is Big on Cheese By Katherine Pendrill | Published 2020-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/southwest-cheddar-cheeesburger References: [brandeating](https://www.brandeating.com/2020/06/jack-in-box-reveals-new-southwest-cheddar-cheeseburger.html) & [jackinthebox](https://www.jackinthebox.com/food/burgers/southwest-cheddar-double-cheeseburger) This summer, [Jack in the Box](https://www.trendhunter.com/trends/smoke-show-cheeseburgers) is catering to cheese lovers with its mouthwatering new Southwest Cheddar Cheeesburger. The new Southwest Cheddar Cheeesburger is a limited-time offering from Jack in the Box. The savory new dish starts with a grilled beef patty, topped with [smoked cheddar cheese](https://www.trendhunter.com/trends/smoked-cheddar-bourbon-club), a creamy chipotle sauce, lettuce, tomatoes, and grilled onions. The whole thing is served on a toasted bakery bun and there's also an option to add a second beef patty if you're especially hungry. With the COVID-19 pandemic causing many consumers to turn to comfort food, Jack in the Box's new Southwest Cheddar Cheeseburger is an elevated take on the [classic American cheeseburger](https://www.trendhunter.com/trends/omcheese-burger) that's sure to satisfy. Image Credit: *Jack in the Box.* ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 2% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Comfort Food Craze:** The COVID-19 pandemic has created an opportunity for restaurants to offer elevated versions of classic comfort foods, like Jack in the Box's Southwest Cheddar Cheeseburger. - **Limited-time Offerings:** Limited-time menu items are becoming increasingly popular as they create a sense of urgency and exclusivity, such as Jack in the Box's limited-time Southwest Cheddar Cheeseburger. - **Exotic Cheese Varieties:** Restaurants are exploring new and unique cheese options to elevate their menu items, as seen with Jack in the Box's use of smoked cheddar cheese in their Southwest Cheddar Cheeseburger. ### Where This Applies - **Fast Food:** Fast food chains have the opportunity to innovate and create limited-time menu items that cater to the comfort food craze, like Jack in the Box's Southwest Cheddar Cheeseburger. - **Casual Dining:** Casual dining establishments can attract customers by offering unique and exclusive limited-time menu items, such as Jack in the Box's limited-time Southwest Cheddar Cheeseburger. - **Artisan Cheese Production:** Artisan cheese producers have the potential to collaborate with restaurants and fast food chains to introduce new and exotic cheese varieties, like the smoked cheddar cheese used in Jack in the Box's Southwest Cheddar Cheeseburger. ## Related on Trend Hunter - [Smoky Double Cheeseburgers](https://www.trendhunter.com/trends/smoke-show-cheeseburgers.md) - [Sauce-Covered Smash Burgers](https://www.trendhunter.com/trends/smashed-jack.md) - [Indulgent Oversized Smash Burgers](https://www.trendhunter.com/trends/big-smashed-jack-burger.md) - [Artisanal Bread Smash Burgers](https://www.trendhunter.com/trends/sourdough-smashed-jack.md) - [Cheesy Pepper Jack Burgers](https://www.trendhunter.com/trends/bacon-pepper-jack-buford.md) - [Smashed Patty Burger Upgrades](https://www.trendhunter.com/trends/buttery-smashed-jack-burgers.md) - [Double Sourdough Bun Burgers](https://www.trendhunter.com/trends/double-bacon-sourdough-jack.md) - [Premium Steakhouse-Inspired Burgers](https://www.trendhunter.com/trends/all-american-ribeye-steakhouse-burgers.md) - [Cheesy Pickled Jalapeño Burgers](https://www.trendhunter.com/trends/cheesy-jalapeo-bacon-quarter-pounder-with-cheese.md)