# Plant-Based Breakfast Burritos Peet's Coffee Southwest Breakfast Burrito is Made with JUST Egg By Michael Hemsworth | Published 2024-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/southwest-breakfast-burrito References: [vegconomist](https://vegconomist.com/gastronomy-food-service/food-service/peets-coffee-southwest-burrito-just-egg-violife/) & [peets](https://www.peets.com/)  [Peet's Coffee Southwest Breakfast](https://www.trendhunter.com/trends/peets-coffee-spring-menu) Burrito is a new addition to the brand's menu that will provide customers with a delicious option to try out this spring that's big on flavor, but also free from animal ingredients. The burrito is crafted with JUST [Egg](https://www.trendhunter.com/trends/just-breakfast-sandwich) in place of conventional eggs along with a plant-based chorizo-style sausage and Violife cheddar to prioritize flavor without any meat. The burrito is then paired with Southwestern cuisine ingredients including corn, black beans, salsa verde, green chiles and potatoes to give it a savory flavor that works perfectly with the plant-based meat, egg and cheese alternatives. Peet's Coffee Southwest Breakfast Burrito is making its debut at participating locations now as part of the brand's continued expansion of its plant-based menu. Image Credit: Peet's Coffee ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 72% | Activity: 83% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Breakfast Options:** Exploring new ways to incorporate plant-based alternatives in breakfast menus presents innovative opportunities for brands to cater to health-conscious consumers. - **Culinary Fusion Innovation:** Fusing traditional breakfast components with plant-based alternatives offers a unique chance for culinary creativity in the food and beverage industry. - **Sustainable Breakfast Solutions:** Developing sustainable breakfast choices that prioritize plant-based ingredients showcases a commitment to environmental responsibility in the food sector. ### Where This Applies - **Food and Beverage:** The food and beverage industry can leverage the trend of plant-based breakfast options to redefine traditional menu offerings and cater to evolving consumer preferences. - **Culinary Arts:** Innovations in culinary fusion present exciting opportunities for chefs and culinary experts to experiment with inventive flavor combinations and techniques. - **Sustainability:** The sustainability industry can play a key role in promoting and supporting the development of sustainable breakfast solutions that align with eco-friendly practices. ## Related on Trend Hunter - [Plant-Based Breakfast Burritos](https://www.trendhunter.com/trends/just-egg-breakfast-burritos.md) - [Breakfast Burrito Menus](https://www.trendhunter.com/trends/avocado-egg-cheddar-breakfast-burrito.md) - [Plant-Based Breakfast Pockets](https://www.trendhunter.com/trends/plant-based-pockets.md) - [Breakfast Flatbread Meals](https://www.trendhunter.com/trends/just-egg-roasted-tomato.md) - [Delectable Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/vegan-breakfast-sandwich.md) - [Vegan QSR Menu Updates](https://www.trendhunter.com/trends/plantbased-food-offering.md) - [Plant-Based Retailer Breakfast Sandwiches](https://www.trendhunter.com/trends/7eleven-plantbased-breakfast-sandwich.md) - [Egg-Free Breakfast Bites](https://www.trendhunter.com/trends/egg-free-breakfast-bites.md) - [Plant-Based Brunch Burgers](https://www.trendhunter.com/trends/the-brunch-burger.md)